Maximizing-Your-Talent-Acquisition-Strategy-Via-Mobile-and-Social

Recruitment Marketing | Talent Community | Employer Branding

Career Site

Talent

Community

Mobilize Localize

Socialize Personalize

Social NetworkA

Social NetworkB

Social NetworkC

Social NetworkD

Social NetworkE

Social NetworkF

Be Where Candidates Are

Reached and connected via social and mobile technology

NetworkBillions of social users on the social network

Users DataRecruiting-results driven by using the data

Always online, Reach candidates at anytime at anywhere

Devices

Be Where Candidates Are

The Term “Employer Brand” has been around for a while, but

social media has radically changed the game. Your employer

brand was the messaging you pushed to the marketplace,

Wechat help:

Building Recruitment Brand Awareness (using Wechat to build

awareness, traffic, new audience, expertise...)

Making Job Seekers experience more personal with Wechat(

providing quality recruitment service which allows for fast,

personal responses to our job seekers base on the platforms on

which they prefer to communicate)

Embracing Wechat to Build our Recruitment Pipeline (

generate leads and help to build pipeline for Recruitment)

Link to WeChat - Most Popular Mobile+Social Network

Mobilized-Career Site+ATS+ Wechat

What’s Wechat Means To Recruitment?

Wechat The Mobilized-Career Site ATS

The Mobilized-Career Site: Help to gathering the target audience to this mobilized-career site and being a talent community.

The ATS: Sync the job openings to this The Mobilized-Career Site and tracking the applications in the whole recruitment process

The Content and Features: Help to getting connected with target talents by Integrate features of Wechat and other social media,

maximizing the Talent Acquisition ability via social media

How Mobilized-Career Site+ATS+ Wechat works?

Job search in Wechat and follow the employer’s official accounts in Wechat;

Then skip into the Mobilized-career site to filter more jobs from ATS;

Share jobs or content to friends (strong relationship) in user’s Wechatnetwork easily;

Register CV in the ATS or apply with social profile (LinkedIn ) and finish the application;

内容生产机制、传播沟通策略、平台对接技术：

01、提醒用户关注了解其微博、人人网的的社交账号，建立连接；02、提供了详细的使用宝典（图文并茂且通俗易懂）；03、互动栏目：XX问答、有奖猜图、动漫小剧场；04、内容数字化、图形化表现的淋漓尽致，以候选人为中心，用户体验友好；05、微信公众账号作为入口，开发了自定义菜单引导用户到微站点体验更多内容；06、公司域名下架设二级域名作为微站域名，方便追踪数据和管理；07、申请职位跳转到了51job的Mini site，可以51job账号或粘贴文本简历应聘；

Sample：西门子

内容生产机制、传播沟通策略、平台对接技术：

01、有详细的Welcome Message，自动回复Message，提醒用户绑定内部系统；02、绑定了ATS系统，且进入到ATS的Job List里面进行职位搜索、职位浏览都非常方便，页面经过手机端优化；03、有专门的使用支持邮箱，降低员工参与内部推荐的成本、内部推荐过程管理也说明的非常详细；04、主动推送的频率控制较好， 100%为文本信息，帮助用户节约访问流量05、信息包含有应聘的邮箱地址，点击即可前往手机新建邮件界面；06、筛选职位是全球范围内的，可以根据接入设备的GPS来帮助用户降低获取信息的成本；

Sample：IBM