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Hello!
Greg Flory Director, Strategy & Design
(EMEA) Bottle Rocket
Dayoan Daumont Innovation Director
OgilvyOne Worldwide
Rob Blackie Social Director Social@Ogilvy
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Report Mobile World Congress Barcelona 2017
Relevance to Ogilvy
Over 108,000 attendees from 208 countries filed into the echoing halls of Mobile World Congress last week, I was struck by the fact that there was very little handset news and lots and lots of everything else.
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Mobile World Congress 2017
• VR/AR • Drones • Mobile & Health • Its all software • The Unexpected
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The Augmented Reality and Virtual Reality Challenge
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CCS Insight value the market at $4 billion by 2018 with 24 million units sold in that year
ABI Research put the value at $61bn by 2021
It did get a little weirdKorea Telecom’s VR demo &
SAMSUNG’S Gyro 4D simulator
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HTC’s computer-tethered Vive headset and Emotiv’s EEG neuron-
measuring headwearHuawei’s virtual reality demo 5G live 360
degree video streaming and Zombies
the landscape
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Mobile in health
Its all Software
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Sharing Economy Bornof these five Mega-Trends
SHARINGECONOMYPeople
Technology
Economy
Climate
Travel
Catalyzed by 2008 Crash
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During MWC 2017, over 40,000 guests from
more than 120 countries will use Airbnb - generating €28M in economic activity
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Estimated Growth in European Sharing Economy By 2025
2016 2025
€570 B
€28B
Source: PwC
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How do you get there?
Where do you stay?
Who spend time with?
What do you do?
“Trips” - a Travel Platform
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Who are Software People?It’s not a skill set, it’s a mindset.
see the world through
the lens of software
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© 2017 Twilio Inc.
Not Software People Software People© 2017 Twilio Inc.
Not Software People Software People
© 2017 Twilio Inc.
Not Software People Software People© 2017 Twilio Inc.
Not Software People Software People
© 2017 Twilio Inc.
You might not be Software People when...
The Unexpected
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Graphene Booth The Graphene Experience Zone at Mobile World Congress 2017 focus was on five innovation areas: IoT and Sensors; Wearables and Health; Datacom; Energy; Composites.
IBM fed its Watson AI lots of information about Gaudi's works, and it came up with this futuristic piece of art.
It included moving parts that rose and fell according to the sentiment of social media posts about Mobile World Congress.
There was also a Google sand sculpture.
And a Google ice sculpture, too.
Google beach
Chinese smartphone company Gionee hired this footballer.
And these dancers.
Gionee
Questions?
Greg Flory Director, Strategy & Design
(EMEA) Bottle Rocket
Dayoan Daumont Innovation Director
OgilvyOne Worldwide
Rob Blackie Social Director Social@Ogilvy
