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Monetizing Blogs through Affiliate Marketing Presented by:

Monetizing Blogs through Affiliate Marketing

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Page 1: Monetizing Blogs through Affiliate Marketing

Monetizing Blogsthrough Affiliate Marketing

Presented by:

Page 2: Monetizing Blogs through Affiliate Marketing

Introductions

Paul Schroader: President – PS Web Solutions

Page 3: Monetizing Blogs through Affiliate Marketing

Format

Demonstration / Discussion

Page 4: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Approaches

Banners and Text Links

Advanced / Dynamic Tools

Page 5: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Networks

CJ

Avantlink

Shareasale

Others

Page 6: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Join Network(s)

Page 7: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Join Network(s)

Page 8: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Join Program(s)

Page 9: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Join Program(s) – Which to choose?

Page 10: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Join Program(s)

Page 11: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Get Link(s)

Page 12: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Get Link(s)

Page 13: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Get Link(s)

Page 14: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Dynamic Tool(s)

Image merchandising

Page 15: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Dynamic Tool(s)

Page 16: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Getting Started

Dynamic Tool(s)

Page 17: Monetizing Blogs through Affiliate Marketing

Blog Marketing: Approaches

Avantlink Dynamic Tool List:

Tried and True Tools:Product Ad Widget: http://chadwaite.com/avantlink/

Affiliate Link Encoder: http://chadwaite.com/avantlink/affiliate-link-encoder-ale

Newer Super Cutting Edge Tools:SnapVisi: http://www.avantshare.com/blog/affiliate-tools/snapvisi/

SnapLinker: http://www.avantshare.com/blog/affiliate-tools/snaplinker-product-search/

Page 18: Monetizing Blogs through Affiliate Marketing

Blog Marketing: Approaches

1) Product Sample / Review /

Giveaway

2) Ad Sense

3) Affiliate Marketing

Page 19: Monetizing Blogs through Affiliate Marketing

Blog Marketing: Examples

Giveaway

AdSense

Page 20: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Examples

Banner

Page 21: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Examples

Text Link

Page 22: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Best Practices

http://unbounce.com/conversion-rate-

optimization/psychology-of-choice-conversion-rates/

Page 23: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Best Practices

Know your audience

Provide value…Sales will follow

Understand what you rank well for

Page 24: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Tracking/Reporting

Impressions

Clicks

CTR

AOV EPC

SalesRevenue

ROAS

Page 25: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Tracking/ReportingNetwork Merchant Name Impressions Clicks CTR # of Sales CR Sales AOV Commission Incentives Cancellations Reversal Rate EPC

Linkshare 1-800-FLOWERS.COM 6,532 135 2.07% 6 4.44% $423.54 $70.59 $50.82 $0.00 0 0.00% $37.65

Linkshare Appetizerstogo.com 8,542 452 5.29% 8 1.77% $691.24 $86.41 $82.95 $0.00 1 12.50% $18.35

Linkshare etoys.com (eToys Direct, Inc.) 8,452 324 3.83% 4 1.23% $394.12 $98.53 $47.29 $0.00 0 0.00% $14.60

Linkshare FineStationery.com 2,354 142 6.03% 6 4.23% $342.14 $57.02 $41.06 $0.00 0 0.00% $28.91

Linkshare igourmet.com 2,254 124 5.50% 5 4.03% $762.54 $152.51 $91.50 $0.00 0 0.00% $73.79

Total 28,134 1,177 4.18% 29 2.46% $2,613.58 $90.12 $313.63 $0.00 1 3.45% $26.65

AvantLink Beaucoup Wedding Favors 2,669 112 4.20% 5 4.46% $1,937.25 $387.45 $232.47 $0.00 0 0.00% $207.56

AvantLink Bella Regalo Favors & Gifts 6,584 345 5.24% 2 0.58% $312.01 $156.01 $37.44 $0.00 0 0.00% $10.85

AvantLink BlissWeddingsMarket.com 2,542 102 4.01% 21 20.59% $1,214.25 $57.82 $145.71 $0.00 2 9.52% $142.85

AvantLink Favors by Serendipity 2,358 99 4.20% 5 5.05% $632.54 $126.51 $75.90 $0.00 0 0.00% $76.67

AvantLink FavorStudio.com 8,542 431 5.05% 14 3.25% $1,142.52 $81.61 $137.10 $0.00 0 0.00% $31.81

AvantLink HansonEllis.com 2,654 69 2.60% 12 17.39% $1,542.25 $128.52 $185.07 $0.00 1 8.33% $268.22

AvantLink Moments of Elegance 2,666 78 2.93% 10 12.82% $1,525.25 $152.53 $183.03 $0.00 0 0.00% $234.65

Total 28,015 1,236 4.41% 69 $8,306.07 $120.38 $996.73 $0.00 3 4.35% $80.64

GAN Sur La Table 55,484 1,524 2.75% 12 0.79% $1,484.00 $123.67 $178.08 $0.00 1 8.33% $11.69

GAN RedEnvelope 69,854 1,874 2.68% 31 1.65% $1,785.00 $57.58 $214.20 $0.00 3 9.68% $11.43

Total 125,338 3,398 2.71% 43 1.27% $3,269.00 $76.02 $392.28 $0.00 4 9.30% $11.54

CJ DelightfulDeliveries.com 5,230 368 7.04% 2 0.54% $324.14 $162.07 $38.90 $0.00 0 0.00% $10.57

CJ BuyCostumes.com 54,520 1,457 2.67% 18 1.24% $874.25 $48.57 $104.91 $0.00 1 5.56% $7.20

CJ ShindigZ 5,421 354 6.53% 12 3.39% $645.24 $53.77 $77.43 $0.00 0 0.00% $21.87

CJ BabyCenter Store 6,548 248 3.79% 11 4.44% $658.25 $59.84 $78.99 $0.00 0 0.00% $31.85

CJ Discovery Channel Store 6,484 314 4.84% 5 1.59% $574.21 $114.84 $68.91 $0.00 0 0.00% $21.94

Total 78,203 2,741 3.50% 48 1.75% $3,076.09 $64.09 $369.13 $0.00 1 2.08% $13.47

Overall 259,690 8,552 3.29% 189 2.21% $17,264.74 $91.35 $2,071.77 $0.00 9 4.76% $24.23

Page 26: Monetizing Blogs through Affiliate Marketing

Affiliate Marketing: Tracking/Reporting

Determine Winners and Losers

Page 27: Monetizing Blogs through Affiliate Marketing

Learn from Seasoned Affiliates

Page 28: Monetizing Blogs through Affiliate Marketing

Q & A

Page 29: Monetizing Blogs through Affiliate Marketing

Contact Info

Paul Schroader: www.linkedin.com/in/paulschroader

[email protected]