1. MANAGE YOUR ONLINE REPUTATION OWN YOUR BRAND Tasha TCCooper
President of Upward Action Founder of LawyersLaunchpad
2. Value-based content that reinforces a clear identity is
essential to building an influential brand and powerful reputation.
2015 Upward Action LLC www.LawyersLaunchpad.com
3. WHATS A BRAND ANYWAY? Perception Reputation Value 2015
Upward Action LLC www.LawyersLaunchpad.com
4. BUILD YOUR ASSETS Before you can protect your online brand
youve got to build one. Domain Name(s) Major Social Networks
LinkedIn LinkedIn Company Page Twitter Facebook 2015 Upward Action
LLC www.LawyersLaunchpad.com
5. CLEAN UP YOUR ACT Start with a Google search Complete
personal profiles that are visible. Optimize your profiles with
keywords Add a professional photo where possible. Let people know
where they can find you. 2015 Upward Action LLC
www.LawyersLaunchpad.com
6. POSITION TO INFLUENCE Be Responsive Add Value Create content
Distribute content Curate content 2015 Upward Action LLC
www.LawyersLaunchpad.com
7. POSITION TO PROTECT Your law firm name Your name Key clients
Key prospective clients Key players in your practice area 2015
Upward Action LLCwww.LawyersLaunchpad.com
8. Leverage Your Time with Tools! 2015 Upward Action LLC
www.LawyersLaunchpad.com
9. LET GOOGLE BRING INFO TO YOU Google Alerts (Me on the Web)
www.Google.com/alerts 2015 Upward Action LLC
10. TWEETS IN YOUR INBOX Tweet Alarm www.TweetAlarm.com 2015
Upward Action LLC
11. GO DEEP WITH TWITTER Topsy www.Topsy.com 2015 Upward Action
LLC
12. REAL TIME STATS IceRocket www.IceRocket.com 2015 Upward
Action LLC
13. GET SENTIMENT AND MORE SocialMention www.SocialMention.com
2015 Upward Action LLC
14. CREATE A SYSTEM . AUTOMATE IT. IFTTT (If Then, Then That)
www.Ifttt.com 2015 Upward Action LLC
16. MONITOR WHERE LAWYERS LIVE ONLINE Avvo.com
LawyerRatingz.com Superlawyers.com Martindale.com Lawyers.com Visit
www.LawyersLaunchpad.com to learn more about these online
communities. 2015 Upward Action LLC www.LawyersLaunchpad.com
17. MANAGE NEGATIVE FEEDBACK Always take the higher ground.
Remain professional, always. Never reveal client information in
defense. Try to move the conversation offline. 2015 Upward Action
LLC www.LawyersLaunchpad.com
18. A commitment to consistent action that strengthens your
online brand. 2015 Upward Action LLC www.LawyersLaunchpad.com THE
SECRET TO MANAGING YOUR ONLINE REPUTATION
19. Build an influential online reputation with a strong social
media program. We can help. Our social media management programs
start at $750 a month. Lets talk about it! Contact us at:
[email protected] 2015 Upward Action LLC
www.LawyersLaunchpad.com
20. Connect with us online: Twitter:
http://Twitter.com/UpwardAction Facebook:
http://Facebook.com/UpwardAction LinkedIn:
http://LinkedIn.com/UpwardAction 2015 Upward Action LLC
www.LawyersLaunchpad.com
