NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

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Are you happy with your results on LinkedIn? LinkedIn has quickly earned its reputation as the top B2B social networking destination. The platform offers multiple marketing opportunities, but which tools are right for you and your business? Though this presentation you'll learn why your personal brand matters and how to build your own brand on LinkedIn while building your company brand. The presentation illustrates how LinkedIn’s latest tools can complement your business goals and help you increase your bottom line, grow your connections, and showcase your work. When you view this educational workshop, you'll discover: • The secret sauce to strengthening your personal brand and why it matters • How to leverage paid content ads and sponsored updates • Tips and tricks to optimize your LinkedIn profile and increase visibility • How to monitor and track performance and conversations to deliver ongoing results

Text of NCET Tech Bites: Linkedin - Building Your Professional and Personal Brand

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Building Your Professional and Personal Brand

LinkedIn:12OverviewGet ready to take your social media marketing to the next level and discover the vast opportunities that await increase awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn.

3Growing Power of LinkedInLinkedIn has quickly earned its reputation as the top B2B social networking destination

The site boasts more than 277 million users worldwide

No. 1 on Forbes Fast Tech 25 list of Americas fastest-growing tech companies

50% of the Fortune 100 use LinkedIn Marketing Solutions


4LinkedIn Self-Service AdvertisingSponsored updates are company page updates which are promoted by a brand through campaign manager (private dashboard).

Target Audience:Location (country, state, city)Company (name, industry, size)Job (title, function, seniority)Exclude locations, companies, job titles

Two Payment Models:Pay-per-click (CPC) Pay-per-1,000 impressions (CPM)

Minimum Costs:Minimum daily budget is $10/dayMinimum CPC bid is $2/clickMinimum CPM bid is $2/1,000 impressionsOne-time $5 start-up fee5LinkedIn Self-Service Advertising

6Sponsored StoriesSource: LinkedIn

Include images and rich media to stand out

67Sponsored StoriesSource: LinkedIn

78Sponsored StoriesSource: LinkedIn

Write compelling introduction and headline

89Sponsored StoriesSource: LinkedIn

Post topics that appeal to your audience

910Sponsored StoriesSource: LinkedIn

Share thought leadership and advice

1011Sponsored StoriesSource: LinkedIn

Share thought leadership on future trends

1112LinkedIn Marketing SolutionsWith LinkedIn Display Advertising, you are assigned a LinkedIn account manager.

Type of Display Ads:Medium RectangleSkyscraperText LinkLeaderboard

Target Audience

One Payment Model: CPM

Minimum Spend: A single campaign is $25k or $25k per quarter for a dedicated LinkedIn account manager

13LinkedIn Marketing SolutionsWith Sponsored InMail, you are alsoassigned a LinkedIn account manager.

How it Works:Direct to inboxNotifications100% share of voiceFlexible formatCall-to-action buttonCompany page widgetsShare buttonSelect target audience

One Payment Model: CPM

Minimum Spend: A single campaign is $25k or $25k per quarter for a dedicated LinkedIn account manager

1314LinkedIn in a Mobile WorldReinvent. Redefine. Reimagine.

Mobile Stats:Sees 38% of unique visits from mobileLinkedIn expects to have its mobile moment with 50% visits via mobile Mobile/desktop users are 2.5 times as active as desktop-only users72% of people in US watch or read news via mobile

LinkedIn Multi-App Strategy:LinkedIn app for all smartphonesNew version of iPad appRevamped its Pulse mobile news app

Source: LinkedIn Webinar15LinkedIn in a Mobile World

16Showcase Pages

17Showcase PagesCreate a page for aspects of your business with their own messages and audience segments to share with.

How To Get Started:Identify business areas to showcaseClick the "Edit" menu on your company pageSelect "Create a Showcase PageAdd imagery, description, URL, etc.Now you are ready to start sharing your content

Source: LinkedIn18New Company Page Analytics19LinkedIn ProfilesReasons why you should optimize your LinkedIn profile regularly:

Millions of membersToday it is assumed you have a LinkedIn profileShows up at the top of Google searchPeople are searching for youPacked with invaluable resourcesStay ultra-currentAutomatically remain connectedEfficient way to manage your networkUltimate personal branding platform24/7 representation of your knowledge and achievements

Source: LinkedIn20Secret Sauce to All-Star StatusUse a professional headshotOptimize your headlineAdd keywordsMultiple titlesSell yourself with visual and written contentBecome a LinkedIn influencerTake advantage of publishing platformShowcase your experience, projects, test scores, certifications, awards, expertise, education, groups, etc.Describe job positionsGet connectedGrow your connections (10 Simple Tips to Double your LinkedIn Connections)

2021Secret Sauce to All-Star Status

2122LinkedIn Publishing PlatformSource: TechCrunch

2223Beef Up Your Summary and Experience

2324Beef Up Your Summary and Experience

2425Promote Teamwork and Strengthen Connections

26Properly Utilize Skills/Expertise/Recommendations

27Whos viewed your profile?

2728LinkedIn ContactsSync your email address books and calendars

Remember what is most important about your contacts

Add notes about your contacts

Set reminders to stay in touch

Save a history of your conversations and meetings

Get started: Source:

50 W. Liberty St., Ste. 800, Reno, NV 89501 | 775.883.6000 phone |