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Brand Promise is the marketer’s vision
of what the brand must beand do for customers
- KOTLER’s TEXTBOOK
Brand Awareness Consumer’s ability to
identify the brand under different conditions
- KOTLER’s TEXTBOOK
VAA uses social media to check that the brand promise
is both understood and relevant
VAA also works to keep all its social media activities true to
and in support of the brand values
Proliferation of travel blogSecure opt-in serviceLaunched a system to arrange taxi sharing
Social media dialogue has enabled VAA to keep
improving its offer
ICICI Bank has been doing an Excellent job with is overall Social Media Strategy!
It is one of the few banks from the Indian financial industry to embrace social media in
such a nice way to connect with its consumers.
ICICI Bank introduced a new feature that will enable one to open
an account within a day without visiting bank by just using tablet
Platform wise strategy
ICICI bank not only listens to customers but also engage them with
appealing updates like interesting world currency facts, helpful updates,
puzzles and quiz, ICICI’s offline activities
Leveraging Facebook page for Customer Service with a special tab that assists the customer
with all the helpful information and customer care numbers. There have been efforts to
drive traffic to its website through engaging Facebook apps.
The fan of the month campaign is a loyalty programme and an engagement tactic
by ICICI bank on Facebook which they have been continuing since 3-4 months