Online Marketing Workshop: SlideShare & Presentations

Chris WechnerDirector of MarketingThe Ultimate Analyst

This Workshop: My Perspective

• First “used” SlideShare a few years ago, but…• Only Recently Started Using SlideShare• Still new, but pretty impressed so far

This Workshop: My Objective

• Help people gain basic “how to” instruction with different marketing fundamentals via– Conceptual Explanation– Live Demonstration– Participant Hands-on Practice

• Disclaimer: Everyone is welcome, but this workshop is designed for people who brought their laptops.

Tonight’s Outline

• What is SlideShare?• Why you might like SlideShare• Getting valuable info from SlideShare• Posting presentations to SlideShare• Enhancing SlideShare• Another Place to Upload (besides SlideShare)• Transforming Articles to Presentations• Give Live Demonstration• Quick Intro: Google Presentation (Free Resource)• Ideas to Create Presentations

What is SlideShare?

• Online site to upload presentations• SlideShare receives 500 percent more traffic

from business owners than Facebook, Twitter, YouTube, and LinkedIn.

• Twenty percent of visitors come to SlideShare directly from Google.

Why I Like SlideShare

• Over 60 Million Unique Visitors/Month• Convenient Way to Share Presentations• Easy for People to Share on Social Media• Easy to Embed on Websites or Blogs

Why I Like SlideShare (Cont’d)

• It Provides Useful Metrics• Sometimes Presentations Rank on Google• Great Opportunity for Backlinks (SEO)• Integrates with LinkedIn (They own it now!)

You can add a SlideShare file into

your LinkedIn Profile

(It gets views here!)

SlideShare Metrics

1. Views2. Likes (Loves/Hearts)3. Comments4. Downloads

1 2 3 4

You can Embed a SlideShare file into

Website or Blog Post

To see the SlideShare example within this blog post, visithttp://chriswechnermarketingideas.blogspot.com/2014/07/google-seo-it-really-aint-that-hard.html

How to Upload to SlideShare

• Upload Presentation File• Add Title, Description, Tags, Other Info• Select Private/Public• Get Link

(After logging in)Click the “Upload”

button to get started

(After logging in)Click the “Upload”

button to get started

You can select whether you want

your presentation to be “Public” or

“Private”

You can get the SlideShare link here

You can set your Public/Private Setting here

Click “Save and Continue” when you’re all done.

You can get your Embed Code here or

Share your SlideShare

You can add your SlideShare to your

LinkedIn Profile

Adding More to SlideShare

• Re-Uploading File• Add YouTube Video• Change Download Settings

For more options, click “Advanced

Settings”

• Links remains the same (Corrections are OK!)• Presentation Statistics remain the same

Reload Your Presentation

Click “Upload” to start the process of

replacing the file

Change Privacy Settings

You can decide to make your presentation Public

or Private

You can decide whether to let people download

your presentation

Add YouTube Videos

1. Enter YouTube Video URL

2. Select Position within Presentation to insert video

3. Click “Insert & Publish”

Note: You can remove the video afterward, if you decide.

Google Drive:Another Place to Upload

• Free Place to Store Files• Can Share Link• People can Download

Click this icon for an options menu to appear

Select “Drive”

1. Click this icon to begin the file uploading process

2. After menu appears, select “Files…”

After file uploads, click “Share”

Click “Advanced”

Under “Who has access, click “Change…” to change

from Private to Public

Select your preferred privacy setting

(HINT: You probably want “On – Public on the Web”)

Click “Save” when done

Blogs & Articles to Presentations

• Create Outline or Bullet Points• Crate Slides• Upload to SlideShare• Upload to Google Drive

Let’s do a LIVE DEMO

Using Google Presentation

• Google Drive is Free• Can Start from Existing Presentation• Can Create Your Own Presentation

1. Click the “CREATE” button to activate a menu

2. After menu appears, select “Presentation”

To see more details how to create a presentation on Google Drive, visithttps://drive.google.com/file/d/0B0Rm60xvL3Y2YUpHdUlPVHZUbTg

Let’s do a LIVE DEMO(Quick)

Ideas for Presentations

• Live Presentations• Your Online Material– Articles/Blog Post Summaries– Video Summaries

• Lists• Summaries/Synopses of Material from Others

(Give them credit, but add your own twist.)

Bonus Idea for Affiliate Marketers

• You can use slides to build excitement over something you’re selling.

• Then you can add a Call-to-Action button.

Click to see my list of Recommended Books

CLICK HERE

Final Questions for You

• The Lesson:– What is something new you learned?– What did you find to be interesting?– What important reminder did you get

(of something you already knew)?

• The Action:– How can you benefit from what you learned?– How soon will try to do it?

For Questions or Comments: Chris@TheUltimateAnalyst.com

Chris WechnerThe Ultimate Analyst

http://www.TheUltimateAnalyst.com