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Ooh media analysis jan 2014 for Pakistan media industry

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Page 1: Ooh media analysis jan 2014 for Pakistan media industry

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Ooh media analysis Jan 2013

Page 2: Ooh media analysis jan 2014 for Pakistan media industry

historyhistory

The industry established in 1860’s in America.

By 1870 many small sign-painting and bill posting companies were in operation.

In 1872, the International Bill Posters’ Association of North America was formed in St.

Louis and it was the begging of bill board industry.

In PAKISTAN 1980s the bill board industry was in very initial stage. It was the age of

Oil-paint and brush. Before this cloth banners were very popular for advertisement. The

industry get boom after 2010 after introducing the digital printing / panaflex.

Now it has become 3 billion+ pak rupee industry. By increasing the clutter on TV and

FM the industry growing.

Page 3: Ooh media analysis jan 2014 for Pakistan media industry

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ooh media analysis

In Pakistan 3 billion rupees spend every year on Out of home media industry, but there is no professionally monitoring and Ad tracking system of this medium.

Mediatrack Pakistan conduct a monitoring study on ooh media industry and prepared analysis. In this Ood-Adx study mediatrack covered the ground based structures, Roof top, Overhead bridges, Pedestrian bridges, walls hangings bill boards. Bus shelters and streamers are not including in this monitoring study. 81% of total hoardings spend on ground based structure.

Page 4: Ooh media analysis jan 2014 for Pakistan media industry

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TOP 20 Categories on out of homeJan 2013

Data source:

Page 5: Ooh media analysis jan 2014 for Pakistan media industry

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TOP 20 Players on out of home Jan 2013

Data source:

Page 6: Ooh media analysis jan 2014 for Pakistan media industry

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TOP 20 Brands on out of home Jan 2013

Data source:

Page 7: Ooh media analysis jan 2014 for Pakistan media industry

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TOP 10 Clutter Roads Jan 2013

Data source:

Page 8: Ooh media analysis jan 2014 for Pakistan media industry

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bill board Structure wise analysis Jan 2013

% figures based on spend

Page 9: Ooh media analysis jan 2014 for Pakistan media industry

CATEGORY ANALYSIS

Jan 2013

Page 10: Ooh media analysis jan 2014 for Pakistan media industry

Media Category Share of SpendJan 2013

Data source:

Page 11: Ooh media analysis jan 2014 for Pakistan media industry

Cooking Oil & Ghee Share of SpendJan 2013

Data source:

Page 12: Ooh media analysis jan 2014 for Pakistan media industry

TEA Category Share of SpendJan 2013

Data source:

Page 13: Ooh media analysis jan 2014 for Pakistan media industry

Mobile Phone Operators Share of SpendJan 2013

Data source:

Page 14: Ooh media analysis jan 2014 for Pakistan media industry

Mobile Sets Share of SpendJan 2013

Data source:

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Biscuits Category Share of SpendJan 2013

Data source:

Page 16: Ooh media analysis jan 2014 for Pakistan media industry

Head Office – Karachi Pakistan

Postal:

Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off

Main Sharah-e-Faisal, Karachi, Pakistan.

Phones/Faxes

Phone: +9221-34583302, +9221-34289818, +9221-34289819

Fax: +9221 34576659

e-Contact

[email protected]

www.mediatrackpk.com

www.facebook.com/mediatrackpk

For query and suggestions