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Ooh media analysis for Pakistan media industry.
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Ooh media analysis Jan 2013
historyhistory
The industry established in 1860’s in America.
By 1870 many small sign-painting and bill posting companies were in operation.
In 1872, the International Bill Posters’ Association of North America was formed in St.
Louis and it was the begging of bill board industry.
In PAKISTAN 1980s the bill board industry was in very initial stage. It was the age of
Oil-paint and brush. Before this cloth banners were very popular for advertisement. The
industry get boom after 2010 after introducing the digital printing / panaflex.
Now it has become 3 billion+ pak rupee industry. By increasing the clutter on TV and
FM the industry growing.
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ooh media analysis
In Pakistan 3 billion rupees spend every year on Out of home media industry, but there is no professionally monitoring and Ad tracking system of this medium.
Mediatrack Pakistan conduct a monitoring study on ooh media industry and prepared analysis. In this Ood-Adx study mediatrack covered the ground based structures, Roof top, Overhead bridges, Pedestrian bridges, walls hangings bill boards. Bus shelters and streamers are not including in this monitoring study. 81% of total hoardings spend on ground based structure.
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TOP 20 Categories on out of homeJan 2013
Data source:
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TOP 20 Players on out of home Jan 2013
Data source:
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TOP 20 Brands on out of home Jan 2013
Data source:
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TOP 10 Clutter Roads Jan 2013
Data source:
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bill board Structure wise analysis Jan 2013
% figures based on spend
CATEGORY ANALYSIS
Jan 2013
Media Category Share of SpendJan 2013
Data source:
Cooking Oil & Ghee Share of SpendJan 2013
Data source:
TEA Category Share of SpendJan 2013
Data source:
Mobile Phone Operators Share of SpendJan 2013
Data source:
Mobile Sets Share of SpendJan 2013
Data source:
Biscuits Category Share of SpendJan 2013
Data source:
Head Office – Karachi Pakistan
Postal:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes
Phone: +9221-34583302, +9221-34289818, +9221-34289819
Fax: +9221 34576659
e-Contact
www.mediatrackpk.com
www.facebook.com/mediatrackpk
For query and suggestions