OPTIMIZE YOUR TWITTER PROFILE

TO IMPROVEVISIBILITY

­ Social Media Marketing 101­

What we cover...HOW TO CRAFT YOUR TWITTER HANDLE TO APPEAR MOREFREQUENTLY IN RELEVANT TWITTER SEARCHES

HOW TO USE YOUR TWITTER BIO TO COMMUNICATE YOURBRAND’S MESSAGE

CHOOSE A TWITTER BANNER THAT CREATES A GREAT FIRSTIMPRESSION

HOW TO USE PINNED TWEETS TO DRIVE TRAFFIC TO YOUR WEBSITE

THIS IS A SUMMARIZED VERSION. TO READ THE FULL POST, VISIT:HTTP://KEYHOLE.CO/BLOG/OPTIMIZE-TWITTER-PROFILE-IMPROVE-VISIBILITY/

Step 1As of 2015, it should be 400×400 – don’t skip on this because it will affect your loadingtime. To increase relevance in Twitter’s search engine, check to make sure the filenamereflects your brand and main keywords properly. Google will use your filename toindex.

Tip: Use the same photo for all your social media accounts to ensure consistency andease of being found. It’s great for brand recognition.

OPTIMIZE YOUR PROFILE PHOTO

1. MAKE SURE YOUR LOGO FITS INTO THE SQUARE SIZE.CROPPED-OFF LOGOS LOOK UNPROFESSIONAL AND GIVE THEIMPRESSION THAT YOUR BUSINESS DOESN’T CARE ABOUT THEDETAILS.

2. MAKE SURE YOUR LOGO IS READABLE. IF YOUR LOGOCONTAINS WORDS THAT CANNOT BE READ, YOU ARE WASTINGTHE SPACE. CREATE AN IMAGE WITHOUT THE WORDS THATCAPTURES THE ESSENCE OF YOUR LOGO.

3. CONSIDER SWITCHING TO A HEADSHOT. PEOPLE CONNECTWITH FACES, NOT LOGOS. IF YOU ARE THE DRIVING FORCE OFYOUR BUSINESS, WHY NOT USE YOUR FACE TO MAKE YOURBUSINESS SEEM MORE HUMAN AND APPROACHABLE?

Great tips from Social Media Examiner

OPTIMIZE PROFILE INFORMATION

Name & Handle: Keep your name andTwitter handle as logical and easy aspossible.

Twitter Bio:Keep it concise, memorable, easy tounderstand, and informative – capped at160 characters.

Your twitter bio will be read by Google asa Meta-Description, so make sure itincludes your brand’s main keywords.

Including hashtags will make it easier forusers to find you on Twitter.

STEP 2

PROFILE INFORMATION CONTINUED...

Location: Make sure your location is accurate. If there isn’t an actual location or if thelocation isn’t vital, be creative. Virgin’s Airline’s location field says “23 US and Mexicodestinations”.

Website: Make sure to check your URL after publishing. Some companies build customURLs to track how many people are coming to their main website via twitter profiles.

Common parameters: Source = Twitter, Medium = Profile, Campaign = General. You’refree to change this depending on your tracking methodology. Create these easily withGoogle’s URL Builder.

GREAT EXAMPLES WE SHOULD STUDY

OPTIMIZE BANNER

Size, resolution, content, and color scheme all matters. Once a userclicks into the profile, the banner display is going to be the main visualthey see – you have all their attention at this point. Use a high-quality,relevant, and attractive image to communicate your brand’s message.

STEP 3HIGHLIGHT A HASHTAGPROMOTE AN EVENT

Announce new products

#

OPTIMIZE RECENT POST

Size, resolution, content, andcolor scheme all matters. Once auser clicks into the profile, thebanner display is going to be themain visual they see – you haveall their attention at this point.

Use a high-quality, relevant, andattractive image to communicateyour brand’s message.

STEP 4

Pro TipPin post related to your

latest marketing initiatives

KEYHOLE.COA real-time conversationtracker that provideskeyword and hashtag

analytics for Twitter andInstagram.

Visit keyhole.co