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Marketing Campaigns for OGX Turning students into EP’s.

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Icebreaker

Starbuck’s brand

#nomorecomplacencyWhy? One Direction

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Going to the moon, BRB.

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Our end goal is to create leaders in society through our programs.

Blake Goldring, CEO of AGF Management Inc. AIESEC Canada, MCVP Business Development, 80-81

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Our Exchange Brands. Reinvented and

improved.

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MC AlignmentLocal Activation

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What is the difference? National Local

1) Core Products 2) Brand Power and Search Engine Oriented 3) Diverse audience 4) Central Platforms (ex: HubSpot Landing Forms/website conversion) 5) HQ Center

1) Curated Products 2) Localized marketing 3) Localized audience 4) Marketing Channels with higher relevance messaging 5) Marketing Delivery and Execution Centre !

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“Well executed marketing campaigns work in harmony like a conductor

managing an orchestra.”

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The mindset you need to understand and the

questions to ask when creating marketing campaigns

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Marketing Pillars:

To generate leads

To funnel leads down the buying process

To convert leads into EP’s or members

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Our national visitor-lead conversion rate:

3.8%100 visitors on the website

= 4 leads

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1) GOALS“What is the end-goal?”ex: 30 EP’s raised = roughly 300+ leads generated

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2) TARGET “Whose our personas?”Ex: Faculty? Year? Behaviour? Life Goals?

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3) CHANNELS

Which channels are you using to reach your audience?ex: University Relations, Social Media, Campus Events, Classroom Talks

#nomorecomplacency4) “What’s our MESSAGE?” Ex: Speak the language of your target audience. Focus on a target market with a specific products

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5) Timeframe. Goal Achieved Date?Ex: Campaign Jan-Feb generating 60 MQL’s for EP raising

#nomorecomplacency1) Goal 2) Target 3) Channels 4) Message —————> Time.

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“If you want to go fast, go alone. If you want to go far, go together.”