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Panda and Penguin: Finding your way through Google's wilderness

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Love it. Hate it. You can‟t ignore it. The behemoth that is Google.

In its efforts to make its search algorithms more dynamic and

stringent, it has been doing regular updates on Panda and

Penguin. No, do not mistake them to be animals. They are code

names for Google‟s algorithms that police websites that violate

Google‟s Webmaster Guidelines.

What are the Panda & Penguin Updates?

For Panda, Google said, “This update is designed to reduce

rankings for low-quality sites—sites which are low-value add for

users, copy content from other websites or sites that are just not

very useful. At the same time, it will provide better rankings for

high-quality sites—sites with original content and information such

as research, in-depth reports, thoughtful analysis and so on”. And

for Penguin 2.0, Google said ,“Important algorithm change

targeted at webspam. The change will decrease rankings for sites

that we believe are violating Google‟s existing quality guidelines.

Read about Google’s algorithm that polices websites that violate Google’s Webmaster Guidelines

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Panda and Penguin: Findiing Your Way Through Google’s Wilderness

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In our efforts to assess the impact of this new-age Panda and

Penguin update on websites and blogs, we deciphered the following:

• Panda comes in to deliver a slap on the wrist for poor quality

content that is published with a lot of spam-like keywords. It is up

against those „authors‟ who spam numerous blogs, websites with one

blog link, often without any relation.

• Penguin targets the indiscriminate use of black hat tactics like

keyword stuffing, inorganic advertorials. With these, it becomes

imperative on the part of website owners and bloggers to publish

content that is original, has quality and which doesn‟t spam.

Big question, for by now it is obvious that Panda and Penguin

penalizes the „quick-buck‟ seeker in the world of content. Let‟s see

what options we have in order to promote content in the online world

then:

i. Plough in your friends, family, colleagues and social networks using

the ever-friendly and popular Facebook, Twitter, Google+ and

LinkedIn. Most people definitely more than one of these in their daily

life.

Panda and Penguin: Findiing Your Way Through Google’s Wilderness

Impact of the Panda & Penguin Updates

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ii. Project yourself as a thought-leader by uploading whitepapers or

slides in document upload sites like SlideShare & AuthorStream

iii. How about transforming snippets of your content into informative

creatives and use these infographics on Pinterest?

iv. And finally, consider guest blogging. This will give you and your

company a lot of visibility thereby helping you to carry the word.

Panda and Penguin: Findiing Your Way Through Google’s Wilderness

How can we find our way through the wilderness created by Google Panda

and Penguin?

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