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Love it. Hate it. You can‟t ignore it. The behemoth that is Google.
In its efforts to make its search algorithms more dynamic and
stringent, it has been doing regular updates on Panda and
Penguin. No, do not mistake them to be animals. They are code
names for Google‟s algorithms that police websites that violate
Google‟s Webmaster Guidelines.
What are the Panda & Penguin Updates?
For Panda, Google said, “This update is designed to reduce
rankings for low-quality sites—sites which are low-value add for
users, copy content from other websites or sites that are just not
very useful. At the same time, it will provide better rankings for
high-quality sites—sites with original content and information such
as research, in-depth reports, thoughtful analysis and so on”. And
for Penguin 2.0, Google said ,“Important algorithm change
targeted at webspam. The change will decrease rankings for sites
that we believe are violating Google‟s existing quality guidelines.
Read about Google’s algorithm that polices websites that violate Google’s Webmaster Guidelines
// Page 6
Panda and Penguin: Findiing Your Way Through Google’s Wilderness
In our efforts to assess the impact of this new-age Panda and
Penguin update on websites and blogs, we deciphered the following:
• Panda comes in to deliver a slap on the wrist for poor quality
content that is published with a lot of spam-like keywords. It is up
against those „authors‟ who spam numerous blogs, websites with one
blog link, often without any relation.
• Penguin targets the indiscriminate use of black hat tactics like
keyword stuffing, inorganic advertorials. With these, it becomes
imperative on the part of website owners and bloggers to publish
content that is original, has quality and which doesn‟t spam.
Big question, for by now it is obvious that Panda and Penguin
penalizes the „quick-buck‟ seeker in the world of content. Let‟s see
what options we have in order to promote content in the online world
then:
i. Plough in your friends, family, colleagues and social networks using
the ever-friendly and popular Facebook, Twitter, Google+ and
LinkedIn. Most people definitely more than one of these in their daily
life.
Panda and Penguin: Findiing Your Way Through Google’s Wilderness
Impact of the Panda & Penguin Updates
// Page 6
ii. Project yourself as a thought-leader by uploading whitepapers or
slides in document upload sites like SlideShare & AuthorStream
iii. How about transforming snippets of your content into informative
creatives and use these infographics on Pinterest?
iv. And finally, consider guest blogging. This will give you and your
company a lot of visibility thereby helping you to carry the word.
Panda and Penguin: Findiing Your Way Through Google’s Wilderness
How can we find our way through the wilderness created by Google Panda
and Penguin?
// Page 6