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Parasitic control ProjectVetMedica Livestock Team
Parasitic control project (Broken wall)
Parasitic control project
Wh
y?
Egyptian Market
IFT
Supplier
Parasitic control project W.B.S
• What are current products for Parasitic Control:
(Sebacil – Bomectine inj.)
• Opportunities for New products range entrance from
trustable suppliers esp. (Merial).
Ivomec®plus & Dovenix®
Ivomec®plus & Dovenix®
Current situation:
ProductMarket Price
L.E
Unites in 2015 till
now
Notes
Ivomec Plus 180 82,000 bottles 50 ml Came to Egypt in 3 stocks each is 40,000 and last
one to be transferred to Magdy Gareeb not to
Mostafa Asass (Current Distributer)
Dovenix inj 240 56,000 bottles 250 ml Shortage
Ivomec®plus & Dovenix®
Negative feedback with current distributer:
• Lack of promotion both team and materials
• Shifting distributer (each stock according to mone liquidity)
• Adulteration and illegal copies
• Lack of coverage of Parasitic controlling market as Organized fattening,
Camel market and Sheep market
• Lack of products while market in need.
• Fiery competition in market causing drop in market share
Ivomec®plus & Dovenix® Negatives (continue)
Market share of Ivomec plus in 2009
Ivomec plus
Other products
Market share of Ivomec plus in 2015
Ivomec plus
Other products
Product Unites in 2009 Unites in 2015
Ivomec plus 50 ml 185,000 82,000 (40000)
Dovenix inj 70,000 56,000
Ivomec®plus & Dovenix®
Forecast & pricing:
Product Forecast Price L.E Notes
Ivomec plus 160,000 220 * Promotional team.
* Special syringe for a specific number of bottles ordered.
* Adulteration and illegal copies either by:
1) 3D barcode imprinted on the package and discovered by
mobile application (Barcode reader).
2) Phosphorescence ink and discovered by UV pen.
* Jumping the gab and exceeding Merial expectations by:
Parasitic control program
(Ivomec Pour-on + Ivomec plus inj + Dovenix)
Dovenix inj 65,000 280
Ivomec®plus & Dovenix®
Forecast justification:
1) Territorial forecast justification.
2) Market share growth: 2nd year = 5%
3rd year = 10%
Ivomec Pour-on
Product Unite/1st year Price L.E Notes
Ivomec Pour-on 10,000 (2.5 lt)
Trial Order
250 *Single dose
*Opp: Buffalo market, camel and
sheep market
Dose justification & forecast:
1cm of pour-on / 10 kg B.wt. meaning one dose per 400 Kg head = 35 L.E
Repellent Ear Tag
Product Unite/1st year Price L.E for pairs Notes
Repellent Ear Tag 100,000 pair Trial Order 50 - Beef
60 - Dairy
*Single use from April to
September
*Opp: Buffalo market
Dose justification & forecast:
Organized farms as primary target and building up the sporadic market.
Available in 3 different companies (Bayer – Novartis – Y-Tex corporation ”USA”)
Parasites control Project summary1) The only & unique company serving control of parasites in Egyptian market
If not IFT so guess who else?
2) Business development by nearly L.E
3) Special need for (Merial) products about % of the project.
Product Sebacil Bomectin Ivomec
Plus
Dovenix Ivomec
Pour-on
Repellent
Ear Tag
Paramphistomiasis &
Blood Parasites drug
Money
wise L.E
1,320
M
1,260 M 35,200 M 18,200
M
2,5 M 5,5 M If any avilable
64,000,000
90
Parasitic control project (Building a wall)
Repellent Ear Tag
Ivomec Pour-
onDovenix®Ivomec®plus
SebacilBomectin
Paramphistomiasis
?
Blood Parasites treat
Thank you IFT-
Vetmedica for your
complete protection
Prepared by:
Dr/ Mohamed Abd Rabbo