15
Parasitic control Project VetMedica Livestock Team

Parasitic control project

Embed Size (px)

Citation preview

Page 1: Parasitic control project

Parasitic control ProjectVetMedica Livestock Team

Page 2: Parasitic control project

Parasitic control project (Broken wall)

Page 3: Parasitic control project

Parasitic control project

Wh

y?

Egyptian Market

IFT

Supplier

Page 4: Parasitic control project

Parasitic control project W.B.S

• What are current products for Parasitic Control:

(Sebacil – Bomectine inj.)

• Opportunities for New products range entrance from

trustable suppliers esp. (Merial).

Ivomec®plus & Dovenix®

Page 5: Parasitic control project

Ivomec®plus & Dovenix®

Current situation:

ProductMarket Price

L.E

Unites in 2015 till

now

Notes

Ivomec Plus 180 82,000 bottles 50 ml Came to Egypt in 3 stocks each is 40,000 and last

one to be transferred to Magdy Gareeb not to

Mostafa Asass (Current Distributer)

Dovenix inj 240 56,000 bottles 250 ml Shortage

Page 6: Parasitic control project

Ivomec®plus & Dovenix®

Negative feedback with current distributer:

• Lack of promotion both team and materials

• Shifting distributer (each stock according to mone liquidity)

• Adulteration and illegal copies

• Lack of coverage of Parasitic controlling market as Organized fattening,

Camel market and Sheep market

• Lack of products while market in need.

• Fiery competition in market causing drop in market share

Page 7: Parasitic control project

Ivomec®plus & Dovenix® Negatives (continue)

Market share of Ivomec plus in 2009

Ivomec plus

Other products

Market share of Ivomec plus in 2015

Ivomec plus

Other products

Product Unites in 2009 Unites in 2015

Ivomec plus 50 ml 185,000 82,000 (40000)

Dovenix inj 70,000 56,000

Page 8: Parasitic control project

Ivomec®plus & Dovenix®

Forecast & pricing:

Product Forecast Price L.E Notes

Ivomec plus 160,000 220 * Promotional team.

* Special syringe for a specific number of bottles ordered.

* Adulteration and illegal copies either by:

1) 3D barcode imprinted on the package and discovered by

mobile application (Barcode reader).

2) Phosphorescence ink and discovered by UV pen.

* Jumping the gab and exceeding Merial expectations by:

Parasitic control program

(Ivomec Pour-on + Ivomec plus inj + Dovenix)

Dovenix inj 65,000 280

Page 9: Parasitic control project

Ivomec®plus & Dovenix®

Forecast justification:

1) Territorial forecast justification.

2) Market share growth: 2nd year = 5%

3rd year = 10%

Page 10: Parasitic control project

Ivomec Pour-on

Product Unite/1st year Price L.E Notes

Ivomec Pour-on 10,000 (2.5 lt)

Trial Order

250 *Single dose

*Opp: Buffalo market, camel and

sheep market

Dose justification & forecast:

1cm of pour-on / 10 kg B.wt. meaning one dose per 400 Kg head = 35 L.E

Page 11: Parasitic control project

Repellent Ear Tag

Product Unite/1st year Price L.E for pairs Notes

Repellent Ear Tag 100,000 pair Trial Order 50 - Beef

60 - Dairy

*Single use from April to

September

*Opp: Buffalo market

Dose justification & forecast:

Organized farms as primary target and building up the sporadic market.

Available in 3 different companies (Bayer – Novartis – Y-Tex corporation ”USA”)

Page 12: Parasitic control project

Parasites control Project summary1) The only & unique company serving control of parasites in Egyptian market

If not IFT so guess who else?

2) Business development by nearly L.E

3) Special need for (Merial) products about % of the project.

Product Sebacil Bomectin Ivomec

Plus

Dovenix Ivomec

Pour-on

Repellent

Ear Tag

Paramphistomiasis &

Blood Parasites drug

Money

wise L.E

1,320

M

1,260 M 35,200 M 18,200

M

2,5 M 5,5 M If any avilable

64,000,000

90

Page 13: Parasitic control project

Parasitic control project (Building a wall)

Repellent Ear Tag

Ivomec Pour-

onDovenix®Ivomec®plus

SebacilBomectin

Paramphistomiasis

?

Blood Parasites treat

Page 14: Parasitic control project

Thank you IFT-

Vetmedica for your

complete protection

Page 15: Parasitic control project

Prepared by:

Dr/ Mohamed Abd Rabbo