PDF report example from Sotrender - BMW UK

Tit le pageTit le page

Hubert Tworkowski

Report about BMW UKfrom Feb 01 to Feb 28, 2015

Overview BMW UK Feb 01 - Feb 28, 2015

O ver viewO ver view

3,081639,026

BMW UKBMW UK

Wed, Feb 18, 201511:00 am CET

30412842418033

Sculpted lines. The new BMW 1 Series redesigned with eleganceand sportier styling. po.st/UIZ2RV

BMW UKBMW UK

Mon, Feb 09, 201506:00 pm CET

2540902556980

Illuminating technology. The new BMW 1 Series.http://po.st/vBEhuC

BMW UKBMW UK

Sat, Feb 21, 201506:00 pm CET

2635481745611

Dare to dream. Build your own BMW i8 and share it with us:po.st/ivIMzK

Reach

Best content

41,31425,094

6.52%3.93%

68,441134,288

Engagement

Types of engagement

44176

4.93%14.77%

24m 20s14h 33m

14.77%with reaction

85.23%without reaction

Customer service

OverviewAdmin's activity increased (by 40.22%).

Number of fans Engaged users

% of engaged users

Interactivity Index

Users' posts

With reaction

Median of reaction time

http://www.facebook.com/profile.php?id=407584185042


http://www.facebook.com/407584185042/posts/10155182048605043







Reach BMW UK Feb 01 - Feb 28, 2015

ReachReach

Number of fans

639,026 3,081

1. Increase in the number of fans

The number of fans is the simplest indicator of visibility of a given profile. It also affects the organicreach of the communication.In the analyzed period the number of fans increased for 3,081 users, or 0.48%, amounting to 639,026fans in the end of the period.

The biggest increase during a day: 432 (Feb 18, 2015)

The smallest increase during a day: -61 (Feb 26, 2015)

The chart shows the change in the number of fans on particular days. Normally the changes in this number are small,with the exception of periods of intensive promotional campaigns or other special events.

Reach BMW UK Feb 01 - Feb 28, 2015

During the last month youDuring the last month youengaged many fans who wereengaged many fans who werea lso previously active on youra lso previously active on yourprofileprofile

27% of your engaged fans performedan activity on your profile for the firstfime. The rest (73%) were the fans thatwere active on your profile not onlyduring the last month, but also in thepreviously analyzed period.

2. Sotrender tipscalculated for the data from Feb 28, 2015

Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data bothof a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether therecommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related toReach.

Engagement BMW UK Feb 01 - Feb 28, 2015

Engagem entEngagem ent

Engaged users

25,094 41,314

Percentage of engaged users

3.93% 62.36%

1. Engaged users

The number of engaged users reflects the intensitivity of reactions to brand’s communication. In theanalyzed period there were 25,094 users engaged, that is 3.93% of all fans of the profile. It is 41,314 (62.36%) less than in the last analogous period.

The biggest number of engaged users: 5,647 (Feb 25, 2015)

The lowest number of engaged users: 309 (Feb 19, 2015 )

The chart presents how many users were engaged on particular days. Engaged users are these who have interacted with aprofile by doing activities visible for the other users, such as: liking, commenting or publishing their own posts on profile’swall.


2. Engagement on particular days

The day of the biggest engagement: Wednesday (average 3,143.5 users)

The day of the lowest engagement: Thursday (average 1,031.25 users)

The chart presents the average number of engaged users, and - as a result - intensity of reactions to brand’scommunication on particular days of the week. Engaged users are these who have interacted with a profile by doingactivities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.


3. Engagement at particular hours

Hours of the biggest engagement: 23, 0, 18 CET (average: 243.8; 234.7; 217.4 users).

Hours of the lowest engagement: 4, 10, 7 CET (average: 12.6; 19.4; 20 users).

The chart presents the average number of engaged users, and - as a result - intensity of reactions to brand’scommunication in particular hours of the day. Engaged users are these who have interacted with a profile by doingactivities visible for the other users, such as: liking, commenting or publishing their own posts on profile’s wall.


Likes

70,838 45,343

Comments

1,737 905

Posts

176 44

Shares

2,469 708

4. Types of engagement

Facebook users can engage on different brands' profiles in many ways. Their activities will be visiblealso for their friends thanks to which it is possible to increase "viral" reach of a Page. It's worth checkingin which way they engaged on a given profile.

Increase in: % of posts (by 116.49% from 0.11%) and shares (by 26.18% from 2.6%).

The chart presents the percentage of different ways of engaging on a Facebook Page, such as: liking, commenting,adding posts by users and sharing brand's posts.


InI

134,288 68,441

Users' InI

133,614 68,443

Brand's InI

674 2

Average daily InI

4,796 1,743.65

5. Interactivity Index (InI)

Interactivity Index is a collective index of engagement. Like the number of engaged users, it describesthe intensivity of reactions to brand’s communication, but it also encompasses different types ofcommunication and the fact that one user can perform different kinds of activities. During the analyzed period the value of Interactivity Index amounted to 134,288, which is 68,441 less thanin the last analogous period. Interactivity Index of fans amounted to 133,614 68,443 less), while Interactivity Index of the admin is 6742 more).

The biggest value of Interactivity Index: 15,624 (Feb 25, 2015)

The lowest value of Ineractivity Index: 480 (Feb 19, 2015)

Interactivity Index is a collective, weighted index invented by Sotrender which sums up all the activities occurring within aFacebook page. It takes into account different kinds of activities - likes, comments, posts or shares - that have, in suchorder, higher weights, according to their better visibility for others and rarer occurrence. Interactivity Index can be presentedalso for separating activities of fans and activities of administrator.


Occasionals

14,508 39,213

Likers

9,331 1,460

Debaters

842 349

Writers

385 278

Activists

28 14

6. Segmentation of users

Behavioral segmentation of engaged users enables you to better understand how users are engaging ona given profile and how recent actions affect it. Additionally, it is possible to find out who are the usersfrom particular segments.

Percentage of users from segments likers and debaters increased respectively by 128.83% from16.25% and 87.09% from 1.79%.

Percentage of users from segment occasionals decreased by 28.53% from 80.9%.

Segmentation was created basing on all the activities of users on a given profile within the analyzed period.Definitions of particular segments:Activists:Activists: Fans that revealed the highest engagement in a given period of time. They are potential brand ambassadors.Usually this segment is the least numerous.Wri ters:Wri ters: Fans in this segment in a chosen period mostly commented or published posts, but sometimes also liked them.Debaters:Debaters: Fans in this segment in a chosen period of time only commented or published posts, but never liked them.There may be trolls among them.L ikers:L ikers: Fans in this segment mostly clicked “like it” in a chosen period.Occasionals:Occasionals: Fans in this segment have clicked “like it” only once. Usually this segment is the most numerous.


Best time to engage yourBest time to engage yourusers is 10 AM, 11 AM, 7 PMusers is 10 AM, 11 AM, 7 PMCETCET

Posts published at 10 AM, 11 AM, 7PM CET resulted in highest number ofengaged users. It's worth posting atthat time. Sotrender shows youexactly when users are most active.

Think about publishing moreThink about publishing moreoften at 7 AM, 8 AM, 9 AM CEToften at 7 AM, 8 AM, 9 AM CET

Other pages engaged their fans at thistime, so it's worth checking whetheryou succeed. Sotrender can show youthe results of content published ondifferent hours, both of your page andthe ones of your direct competition.

Your fans were most engagedYour fans were most engagedat 3 PM, 8 PM CETat 3 PM, 8 PM CET

It's worth to observe activities on yourpage(s) at that time and to reactpromptly.

Engage yourse lf in discussionsEngage yourse lf in discussionsconcerning your posts!concerning your posts!

At present, you hardly ever engageyourself in conversations regardingyour posts. It may happen that bycommenting your own posts you canincrease the engagement of your fans.


Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data bothof a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether therecommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related toEngagement.

Content BMW UK Feb 01 - Feb 28, 2015

Cont entCont ent

Statuses (text only)

0 0

Links

0 0

Photos

30 7

Videos

8 2

1. Types of brand’s posts

Facebook enables its users to make use of different forms of communication. It is good to use thatoption, having in mind the characteristics of each brand.

The percentage of posts with video increased by 33.33%.

The percentage of posts with photos decreased by 18.92%.

No posts of statuses (text only) and links types.

The chart includes contribution of various types of posts. Photos are any graphic forms, even if in there’s a link includedin the post. Text Only posts only contain a text or link, but without any preview. Video are videos posted directly onFacebook, and also ones embedded from YouTube or Vimeo. Links are other posts with link that have a preview.


BMW UKBMW UKWed, Feb 18, 2015 11:00 am CET

(Video) View this post on Facebook

Sculpted lines. The new BMW 1 Seriesredesigned with elegance and sportier styling.po.st/UIZ2RV

LengthLength0:12

Likes

3041Comments

284Shares

241Interactivity Index

8033

BMW UKBMW UKMon, Feb 09, 2015 06:00 pm CET

(Video) View this post on Facebook

Illuminating technology. The new BMW 1Series. http://po.st/vBEhuC

LengthLength0:15

Likes

2540Comments

90Shares


6980

BMW UKBMW UKSat, Feb 21, 2015 06:00 pm CET

(Photo) View this post on Facebook

Dare to dream. Build your own BMW i8 andshare it with us: po.st/ivIMzK

Likes

2635Comments

48Shares


5611

BMW UKBMW UKSat, Feb 14, 2015 11:00 am CET


Love at first sight.

Likes

3066Comments

30Shares


5554

2. The best posts of the brandHere are the “Top 8” posts of the brand that engaged Facebook users the most (and reached the highestvalue of Interactivity Index).



https://www.facebook.com/video.php?v=10155182048605043




https://www.facebook.com/video.php?v=10155152760135043




https://www.facebook.com/bmwuk/photos/a.10150355398590043.599463.407584185042/10155157083445043/?type=1




https://www.facebook.com/bmwuk/photos/pcb.10155152755565043/10155152754375043/?type=1&relevant_count=3



BMW UKBMW UKSun, Feb 15, 2015 08:00 pm CET


Top Gear’s Car of the Year 2014, the BMW i8,is the star of the show in tonight’s episode. Donot miss it.

Likes

1967Comments

37Shares


3955

BMW UKBMW UKMon, Feb 16, 2015 11:00 am CET


Monday just got better.

Likes

2264Comments

25Shares


3884

BMW UKBMW UKSun, Feb 01, 2015 09:10 pm CET


Unmissable. Tonight, Jeremy Clarkson drivesthe BMW M6 Gran Coupé across Australia inthe latest Top Gear adventure.

Likes

2322Comments

45Shares


3846

BMW UKBMW UKSun, Feb 08, 2015 11:00 am CET


Is there a better way to spend a Sunday?#BMWSundaySnaps

B MW UK ad d ed 7 p ho to s .B MW UK ad d ed 7 p ho to s .

Likes

2326Comments

86Shares


3758



https://www.facebook.com/bmwuk/photos/a.10150355398590043.599463.407584185042/10155162737625043/?type=1&relevant_count=1
















Frequency of yourFrequency of yourcommunication is optimalcommunication is optimal

On one hand, it's important to remindthe users of yourself, but on the otherhand also to not flood them with anexcess amount of content. You cancheck the frequency of publishing inour stats.

You publish on regular basis -You publish on regular basis -well donewell done

Publishing every third day is a goodpractice of managing a Facebookpage - of course only if you havegood quality content. Sotrender helpsyou to check the effects of publishedposts.

Try to publish more text-onlyTry to publish more text-onlypostsposts

Sometimes they are really engaging,despite the lack of multimedia content- maybe you should try?

Try adding text to posts of typeTry adding text to posts of typelinklink

Enriching this type of communicationwith text description might increaseyour fans' engagement.

Keep on publishing postsKeep on publishing postsconta ining photo, videoconta ining photo, video

During the last 90 days, the mostengaging were the following types ofposts: photo, video. Carry onpublishing them and use Sotrender tocheck the effects of different types ofposts.

Using text in posts of typeUsing text in posts of typephoto, video didn't a ffect yourphoto, video didn't a ffect yourfans' engagementfans' engagement

Whether or not you used text inphoto, video the engagement of yourfans remained on the same level.

Try to use following str ings: ?Try to use following str ings: ?

Posts with the use of ? strings haveengaged on average 1.2 times morefans than posts without the strings.


Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data bothof a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether therecommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related toContent.

Customer service BMW UK Feb 01 - Feb 28, 2015

Cust om er ser viceCust om er ser vice

Users' posts

176 44

With reaction

26 0

Median of time of reaction

14h 33m 24m 20s

1. Reaction to users' posts

Social media means communication from both sides: users and brands. Users often take theopportunity to ask, make complaints, or just tag brands in their own posts. It is good to react to all thesevoices, dissipating the doubts and enhancing the positive signals.

The highest number of users' posts: 20 posts (Feb 01, 2015)

The highest number of users' posts without any reaction: 19 posts (Feb 01, 2015)

We present the number of posts of users (published on Page’s wall and these where a profile was tagged) and how manyof them received a reaction of a given page. For those that were reacted to, we calculate the median of reaction time . Itmeans that 50% were reacted to in such time or quicker.


100000368834544100000368834544Tue, Feb 24, 2015 11:40 am CET


Hy guys. I would really apreciate it if u live inlondon or around and u could share this. Mycar got stolen sunday night in south oxheynear watford... and it was seen monday around18 30 in east london around plaistow station.If u guys can keep an eye open when u drivingaround maybe is still on the road. Thanks SUI9910

Likes

2Comments

1Shares


470

695046764695046764Sun, Feb 15, 2015 01:27 pm CET


Sunday morning pic

Likes

45Comments

4Shares


61

590887512590887512Sun, Feb 22, 2015 11:08 am CET


#bmwsundaysnap

Likes

26Comments

8Shares


58

100004049157614100004049157614Sat, Feb 07, 2015 10:15 pm CET


Likes

18Comments

6Shares


42

2. The most engaging users’ postsHere are the “Top 8” posts by users that caused the most engagement in a chosen period (and reachedthe highest value of Interactivity Index).



https://www.facebook.com/photo.php?fbid=899236860098600&set=o.407584185042&type=1















18031472951803147295Tue, Feb 24, 2015 07:19 pm CET


Tell me it's not true? Stop this dilution of thebrand leave the dross to the manufacturerswho have always supplied it.

Likes

2Comments

10Shares


42

573527206573527206Mon, Feb 02, 2015 11:11 pm CET


Likes

25Comments

0Shares


41

740924474740924474Thu, Feb 12, 2015 05:31 pm CET


Hey BMW I couldn't find the correctdepartment to contact so I thought it would beeasier to get in touch via social media. I was athe ryder cup this year and took part in the rcchallenge. I won the challenge with thequickest time over the week. I haven't heardanything about the prize (2vip tickets to PGAWentworth) I have however been receivingBMW marketing information via my email. Theonly time I have ever given my email addressto anything related with BMW was at the rydercup. Has there been problems with the prize ifso I would like to hear about it. As I haveorganised the weekend off. Please be in touchthanks. Jon

Likes

19Comments

5Shares


39

11857245411185724541Sun, Feb 22, 2015 11:18 am CET


Likes

26Comments

2Shares


34


















Watch out your fans posts at 4Watch out your fans posts at 4PM, 6 PM, 7 PM CETPM, 6 PM, 7 PM CET

They were posting on your Facebookat this time. If possible, observe yourusers' behaviors particularly.Sotrender shows you exact timing ofusers' posts.

You should definite ly payYou should definite ly payattention to the posts you haveattention to the posts you haveleft unanswered!le ft unanswered!

During the last week you didn'trespond to 77% of users' posts.

Way to go, you're gettingWay to go, you're gettingbetter in reacting to fans'better in reacting to fans'posts!posts!

Response rate has increased. Lastweek it reached 26% users' posts,whereas in the past few weeks itoscillated around 16% of posts.

You need to be faster inYou need to be faster inresponding to users’ postsresponding to users’ posts

Time of your reaction keeps gettingslower. Average response time duringlast weekend accounted for 273810seconds, which is a considerabledecrease in comparison to theprevious weekends (110440 seconds).

Response time for users' postsResponse time for users' postspublished dur ing work ing dayspublished dur ing work ing daysdoesn't changedoesn't change

On average it accounts for 51967seconds for posts published duringthe last week (in the previous, longerperiod of time that excludes the lastweek it amounted to 51053 seconds).

The number of posts onThe number of posts onweekends doesn't changeweekends doesn't change

During the last week average dailynumber of users' posts on your Pageaccounted for 11. In the previouslyanalyzed period this level wascomparable and amounted to 10posts a day.

You should pay attention toYou should pay attention tousers' posts dur ing work ingusers' posts dur ing work ingdays!days!

The number of users' posts isincreasing. During working days of thelast week users published 6.2 postson average. In the previous analyzedlyperiod, during working days averagenumber of users' posts amounted to3.8). Be prepared for the increasinginterest in your brand!

Try to improve time of reactingTry to improve time of reactingto users' posts on Fr idays,to users' posts on Fr idays,Saturdays, SundaysSaturdays, Sundays

On Fridays, Saturdays, Sundays youneeded the longest time to react.

Your reaction to users' post isYour reaction to users' post isthe fastest on Mondaysthe fastest on Mondays

On Mondays you reacted to users'posts faster than on other days.


Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data bothof a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether therecommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related toCustomer Service.

Work of administrator BMW UK Feb 01 - Feb 28, 2015

Wor k of adm inist r at orWor k of adm inist r at or

Likes

54 38

Comments

35 3

Posts

40 4

1. Administrator’s activities

In the analyzed period administrators performed 129 activities. It is 37 (40.22%) more than in the last analogous period.

The highest number of activities: 12 activities (Feb 22, 2015)

The lowest number of activities: 1 activity (Feb 04, 2015)

The chart describes administrator’s activities in the analyzed period, divided into different types of actions.


2. Administrator’s activities on different daysof the week

The day of the biggest activity: Sunday (average 11.25 activities)

The day of the lowest activity : Tuesday (average 2.75 activities)

The chart describes administrator’s activities on different days of the week.


3. Administrator’s activities in particular hours

Hours of the biggest activity: 11, 18, 10 CET (average: 1.3; 0.8; 0.6 activities)

Hours of the lowest activity: 7, 8, 19 CET (average: 0; 0; 0 activities)

The chart describes administrator’s activities in different hours.


I t's worth adding like-boxIt's worth adding like-boxwidget to the websitewidget to the website

Consider adding it to the webistelinked in the Facebook page's info,i.e. New Cars by BMW - BMW AwardWinning Luxury Cars 2014. It will allowyour website visitors to find out aboutyour Facebook page and to like it.

Add "Like" button to yourAdd "Like" button to yourwebsitewebsite

Maybe it is worth adding it to yoursite, i.e. New Cars by BMW - BMWAward Winning Luxury Cars 2014? Ithelps sharing content on Facebookand increasing the number of visits onyour sites.

Enable check-ins on your siteEnable check-ins on your site

Your clients and visitors will have theopportunity to share their currentlocation with friends. Just go to yourpage, click "Settings", and then "PageInfo" and fill in detailed address.

The file size of cover photo isThe file size of cover photo istoo large (299 KB)!too large (299 KB)!

The cover photo of your FacebookPage has 299 KB. Facebookrecommends that the maximum sizeof photos should not exceed 100 KB.It may affect the speed of pageloading.

You should fill the Phone boxYou should fill the Phone box

You can change it by going to yourpage and clicking "Settings", and then"Page Info".

You should fill the Street boxYou should fill the Street box

It's a very important informationespecially for Facebook pagescategorized as a local business. Youcan change it by going to your pageand clicking "Settings", and then"Page Info".

You should fill the City/TownYou should fill the City/Townboxbox

It's very important informationespecially for Facebook pagescategorized as local businesses. Youcan change it by going to your pageand clicking "Settings", and then"Page Info".

You should fill the Posta l CodeYou should fill the Posta l Codeboxbox

Indicate your zip code on yourFacebook Page description to enableyour fans to mail you. You can changeit by going to your page and clicking"Settings", and then "Page Info".

Link to your website worksLink to your website workswellwell

Link added to this page's info, workswell and leads to: New Cars by BMW- BMW Award Winning Luxury Cars2014. That's good, your fans can findmore info.


Tips will help you evaluate all Facebook activities and understand what should be improved. They are based on data bothof a given profile and its competitors, and computed at least once a week. Color of the tip suggests, whether therecommendation is positive (green), neutral (grey) or negative (pink). On this page you can see Sotrender tips related toProfile's settings and Admin's work.

http://www.bmw.co.uk



Comparison BMW UK Feb 01 - Feb 28, 2015

Com par isonCom par ison

Comparison

analyzed periodanalyzed periodFeb 01 Feb 01 - Feb 28, 2015- Feb 28, 2015

previous periodprevious periodJan 01 - Jan 31, 2015Jan 01 - Jan 31, 2015

ReachNumber of fans (at end of period) 639,026 635,945

EngagementEngaged users 25,094 66,408

% of engaged users 3.93% 10.44%

Interactivity Index 134,288 202,729

Average daily InI 4,796 6,539.65

Customer serviceNumber of users' posts 176 132

% of users' posts with brand's reaction 14.77% 19.7%

Time of reaction (median) 14h 33m 14h 8m

Work of administratorNumber of administrator's activities 129 92

Marketing

PDF report example from Sotrender - BMW UK