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There are more ways than ever before to use data & analytics to listen, predict, assemble and deliver all kinds of content in near real time to match the context and journey of customers and meet them where they are most engaged and most receptive to our messages.
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PERSONALISATION
Scott Thomson @sufood
IDENTIFICATION
WHAT I HAVE
WHAT I KNOW
WHO I AM
PIN Password
PERSONALIZATION
WHAT I HAVE (AND WHAT I DO WITH IT)
WHAT I KNOW (AND WHAT I
INTEND TO DO)
WHO I AM (AND HOW I
FIT IN THE WORLD)
CUSTOMER & CONTEXT
CUSTOMER
INTERFACE DEVICE
NETWORK
MEDIA COPY ADS
SCREEN K-BOARD SENSORS SYSTEM
S/W BATTERY
METHODS SPEED
STRENGTH COVERAGE
RANGE SERVICES PRICING
PERSONAL CONTEXT
SOCIAL CONTEXT
CONTACTS CALLS
MESSAGES SHARING CALENDAR ALARMS PLACES PHOTOS MUSIC VIDEOS BOOKS
PURCHASES
RELATIONS CULTURE VALUES
AGE GENDER
LIFE STAGE CAREER
ECONOMICS
OUR “DIGITAL EXHAUST” IS INCREASING RAPIDLY
HOME WORK
3rd PLACE SHOPS
TRANSPORT
4 ANONYMOUS LOCATIONS & TIMES
UNIQUELYIDs 95%
VECTOR & VELOCITY
PREDICT LIKELY DESTINATIONS
If moving, Show still
If still, Show moving
ENVIRONMENT & ENGAGEMENT
100s OF LISTINGS ON PAGE
THREE LISTINGS
HOW FILTERED? o RELEVANCE? o BUSINESS MODEL? o GAMIFICATION?
CHOOSING THE BEST CONTENT
RESPONSIVE
ADAPTIVE
INTERACTIVE AUDIENCE
LAYERED CONTENT LISTEN
PREDICT
ASSEMBLE
DELIVER
CONTENT
INGEST ENCODE
CREATIVE
MARKETER
MEDIA
PUBLISHER
HOW TO GET STARTED? Best Practice vs Current
Rapid Pilots & Evidence Based
Benefits
Stakeholder Engagement
Lean Execution
RINSE
REPEAT
![Interactive and Adaptive Data-Driven Crowd Simulationgamma.cs.unc.edu/DDPD/file/main.pdf · 2016-01-25 · Interactive and Adaptive Data-Driven Crowd Simulation ... [19, 44, 22]](https://img.pdfslide.net/doc/110x75/5b88a7607f8b9abf5c8bfd11/interactive-and-adaptive-data-driven-crowd-2016-01-25-interactive-and-adaptive.jpg)
