Picking The Right Keywords To Attract More Customers

Embed Size (px)



Text of Picking The Right Keywords To Attract More Customers

  • Search Engine Optimization Custom Website Designs That Convert More Visitors Into Customers Website Content Creation, Pages, Blogs, White Papers Website A-B Split Testing Newsletter Design & Management Logo Design, Email Signatures & Branding Guidelines Social Media Strategy & Implementation Business Photography Including Google 360 Virtual Tours What We Do
  • Over 90% of websites have No SEO 67% of people use Google, 16% Bing, 12% Yahoo SEO Facts
  • Keywords - Find out what keywords are being used by people searching online. Backlinks - Get links to your website from other credible relative websites, these are like votes in Googles eyes. Measure Results You cannot improve what you do not measure. SEO Basics
  • From Google - A keyword is any word or short phrase that describes a website topic or page. - The more a keyword is used by searchers and websites the more attraction power it has. Because keywords are the foundation for inbound marketing (marketing to people already looking for your product or service) What Is A Keyword And Why Do I Care?
  • Think Like A Customer And Do Some Searches Listen To Your Customers Follow Influencers In Your Industry Google Search Suggestions Pay Per Click Advertising Keyword Tools Your Competitors View Source Code or Use keywordspy.com Start Discovering Keywords
  • Think Like A Customer Listen To Your Customers Follow Influencers In Your Industry Google Search Suggestions Your Competitors View source code or use keywordspy.com Keyword Tools Where To Discover Initial Keywords?
  • WordStream http://www.wordstream.com/keywords Wordtracker http://www.wordtracker.com/ HitTail http://www.hittail.com/ Screaming Frog SEO Spider Tool http://www.screamingfrog.co.uk/seo-spider/ SEM Rush http://www.semrush.com/ Google Keyword Planner http://adwords.google.com/keywordplanner Google Trends http://www.google.com/trends/ SortMyList http://sortmylist.com/ Keyword Tools
  • The sun only shines on you when you are on the top of the mountain. It is better to be on the top of many small mountains than half way up a huge one. Keyword Considerations
  • Google search allintitle: keyword shows you how many web pages include that keyword in a title tag. Check Keyword Competitors
  • How To Measure Results Accurately Sign out of Google and disable customization based on search history
  • Get It All Down In Excel
  • Free Monthly Educational Seminars http://designandpromote.eventbrite.com/ Design & Promote www.DesignAndPromote.com 630-995-7109 bruce@designandpromote.com 1952 McDowell Rd Suite 100 Naperville IL 60563 Learn More