Poke Must See at SXSW 2015

SXSW 2015 Potentially good stuffMarch 2015

Friday 13.03.15

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How to Build a FollowingAround Your Idea

Austin Convention Centre, Ballroom G

12.30pm-1.30pmhttp://schedule.sxsw.com/2015/events/event_IAP34457

Too many people believe that if they keep their heads down and work hard, their ideas will be recognised on their merits, but that’s simply not true anymore. To make a name for yourself and gain traction for your best ideas, you have to capitalise on your unique perspective and knowledge and inspire others to listen and take action. Former presidential campaign spokeswoman Dorie Clark, a regular contributor to Forbes, HBR, and Entrepreneur, explains how to identify the ideas that set you apart and how to promote them successfully.

Drawing on her interviews with top thinkers like David Allen, Seth Godin, Daniel Pink, Tom Peters, Robert Cialdini, and more, Clark shows how to build a powerful and engaged community of followers around your ideas. In this talk, based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, she offers not mere self-promotion but the opportunity to make a powerful impact on the world.

http://schedule.sxsw.com/2015/events/event_IAP34457


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Keynote: Curious Bridges How Designers Grow the Future

Austin Convention Centre, Exhibit Hall 5

2pm-3pmhttp://schedule.sxsw.com/2015/events/event_IAP996158

One of design's most fundamental tasks is to help people deal with change. Designers stand between revolutions and everyday experience. They interpret scientific and technological innovations so they can be assimilated into life, bridging design, architecture, art, and culture. Investigate design’s ever-increasing influence with Paola Antonelli, Senior Curator of Architecture and Design at MoMA.



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Defining the Next Generation Retail Experience

Austin Convention Centre, Ballroom D


According to pundits everywhere, traditional retail as we know it is dying a slow, painful death. Where there were once thousands of department stores across the United States, traditional retailers are now bankrupt and consolidating their brick and mortar presence into a few dozen stores. When you walk into a department store today, could you say with confidence that you are living in 2014 rather than 1994? There is no question that the retail industry has a lot of catching up to do. How can retailers change the way they think about the traditional retail experience?

A new generation of retail innovators have entered the picture, and are completely changing the way consumers think about shopping. In this panel, Sephora’s CMO Julie Bornstein will moderate a conversation with Katrina Lake, Founder & CEO of Stitch Fix and Jennifer Hyman, Co-Founder & CEO of Rent the Runway to discuss their unique approaches to retail and what retailers can do to innovate and bring their customers back.





Saturday 14.03.15

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Nat Geo Captures the World For Nokia, With a Phone

Hyatt Regency Austin, Texas Ballroom 2-3

9.30am-10.30amhttp://schedule.sxsw.com/2015/events/event_IAP36310

Join us on assignment with a National Geographic photographer as he travels the globe shooting seven of the world's natural wonders, with only a camera phone. The image files he sends back must withstand a three page spread in the magazine, and win him over.

The panel discussion will explain how an advertiser, a creative agency and a photography industry expert used authentic storytelling to enrich consumers' ad experience. Speakers from Nokia Lumia (Microsoft), National Geographic's in-house agency National Geographic Creative and NG photographer Stephen Alvarez discuss the origins and outcome of a custom global ad campaign for the Nokia Lumia series. The project involved tasking a notable photographer with using only the handheld devices to capture National Geographic worthy images of the world's natural wonders. The images from this authentic assignment were then used in Nokia's integrated campaign, highlighting the quality of the built-in camera and the new smartphone camera technology.



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Creating A Digital Engagement Strategy for Leaders

JW Marriott, Salon 5-6

11am-12pmhttp://schedule.sxsw.com/2015/events/event_IAP996597

Digital and social technologies have revolutionised relationships – and leadership is not immune. Despite the pressure to engage, leaders remain on the sidelines, paralysed by fear and the unknown. We’ll look at how leaders can use technology to listen, share, and engage with employees and customers, at scale. We’ll also discuss common objections and concerns of leaders – and how to address them.



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Patagonia: Why Business Is Goodfor the Planet

Hilton Austin Downtown, Salon D


At its core, Patagonia is a group of activists and adventurers with a personal responsibility to address the environmental crisis. It’s also a business that builds some of the planet’s most advanced apparel, while changing the way products are made and consumed. The company has caused many to ask “why would they ever do something like that?”

Patagonia’s answer: Why not? Why shouldn’t we open-source our best innovations with our toughest competitors? Why shouldn’t we build the best product yet encourage customers to repair the one they already own? And why shouldn’t an apparel brand champion to tear down deadbeat dams?

CEO Rose Marcario is a former CFO in charge of carrying out Patagonia's legendary mission. Under her tenure, profits have increased, the company released a feature-length documentary, launched a new venture fund, and shared a revolutionary, plant-based rubber with competitors. She’s proving that good business can be good for the planet – in fact, it must be.





10

Mobile: The Glue Between Onlineand Physical Retail

JW Marriott, Room 205


The undeniable growth of the millennial consumer has led to a shift in mindset. Influencer led campaigns with real-time activations mix the best of social with the best of hyper targeting, to create a powerful weapon for brands to engage and convert.

The direct connections fostered by social media mean that the consumer now expects higher levels of participation, and direct access to brands. As a result, social platforms have become one of the leading marketing spends for fashion brands today.

So here’s the new order of things: social is the mass media , it’s where you find the millennial consumer, and it’s where publishing and advertising is being disrupted. This panel focuses on digital ROI, the growth of mobile, new means of stimulating mobile engagement, and how fashion brands and retailers can answer to the needs of this consumer generation.





11

Biz Stone on Creativity and Redefining Success



Biz Stone is an American entrepreneur and co-founder of Twitter. A progenitor of social media, Biz has been developing large scale systems that facilitate the open exchange of information for more than fifteen years. Today, Biz is co-founder and CEO of Jelly Industries—known for Super.me, a service for expressing emphatic statements that become small works of art.

Business and culture is changing at a breathtaking pace. New perspectives and new ideas for successfully embracing this change are needed now more than ever. Join Biz as he shares stories of creativity, innovation and entrepreneurial spirit showing us a new way to move forward with a new definition of success.





12

Keynote: Princess Reema’s Missionto Empower Saudi Women



“You cannot have half of your population not working,” says Princess Reema Bint Bandar Al-Saud, CEO of Saudi Arabian luxury retailer Alfa, Intl.

Not only has she employed 100 Saudi women—and provided them with services such as transportation and childcare—Princess Reema is also building a campaign around breast cancer awareness and education in Saudi Arabia, empowering women to speak openly about the disease. She joins Fast Company’s editor and managing director Robert Safian for a conversation about the professional and personal evolution of women in Saudi Arabia, and what 2015 holds for the movements she has launched.





13

The Future Role of Tech in Diningand Food



This event will explore the current intersection of food and tech and discuss how tech is shaping and changing the way we interact with and consume food, both inside and outside of the restaurant. Join chef and founder of Momofuku, David Chang, and The Awl editor, Matt Buchanan, for this unique discussion sure to change the way you think about food.





Sunday 15.03.15

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Grocery Wars: The Future ofBuying Food

Driskill Hotel, Maximilian


A decade ago, experts predicted that we'd be buying all of our food online by now, and even though there are some quickly growing players in grocery delivery (FreshDirect, AmazonFresh), grocery stores and supermarkets continue to thrive. Supermarket Guru Phil Lempert has been analyzing consumer culture and the grocery industry for more than 20 years, and he has a very clear vision for where grocery stores are headed: smaller spaces with a more curated selection and, for god's sake, no bulky paper towels (because we'll be ordering all the boring stuff via subscription). Increasingly interactive phones and smart carts will expand customized, in-store advertising in a way that enhances the shopping experience rather than interrupt it, and the use of e-coupons will grow, but only if grocers and manufacturers can cooperate. Improved packaging will keep food safer and consumers (and food processors) informed about what's inside, where it came from and where it's going.





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19 Reinos - A Game of ThronesImmersive Experience

Austin Convention Centre, Austin Suite

12.30pm-1.30pmhttp://schedule.sxsw.com/2015/events/event_FP43649

Canal+ Spain and Transmedia Storyteller LTD, in order to promote the launch of Game of Thrones fourth season, brought Westeros to life across Spain using social storytelling, gaming and live experiences. 19Reinos has been one the world’s most ambitious transmedia entertainment experiences, which transformed Spain into a huge storytelling canvas. The experience included live events, a 5-episode web series, a massively multiplayer role-playing game with location-based quests and strong participation on social media. In this panel will discuss about the creative process of this transmedia project, focusing on audience participation and how CANAL+ rewarded fans.

Topics that will be covered:- Creating a storyworld from an existing IP- Designing by putting the fan at the center of the experience- Crafting a seamless user journey- Thinking of different levels of engagement- Managing a passionate community- Working with brand integration





17

Bill Gurley and Malcolm Gladwellin Conversation



Benchmark's Bill Gurley will be interviewed by award-winning journalist and author Malcolm Gladwell on the SXSW stage. The pair’s wide-ranging insights promise an engaging conversation on a variety of economic and entrepreneurial outliers. Gurley and his partners at Benchmark led the early venture investments in GrubHub, Nextdoor, OpenTable, Snapchat, Stitch Fix, Twitter, Uber, Yelp and more. He writes a blog on the evolution and economics of high technology businesses called Above the Crowd. Gladwell, a staff writer at The New Yorker since 1996, is the author of five New York Times Best Sellers, including David and Goliath, The Tipping Point, What The Dog Saw, Blink and Outliers.





18

A Curious Mind: Inspiration for aCreative Life



"I make movies and TV shows, but I’m curious about everything.” That is how Imagine Entertainment co-founder Brian Grazer describes himself on Twitter. In this Q&A with Charles Fishman, Grazer will discuss how his curiosity led him to meetings with figures like Jonas Salk and Isaac Asimov. These conversations often sparked insights and ideas that ultimately led to classic films like Splash and A Beautiful Mind.

In his new book called "A Curious Mind" co-authored with Fishman, Brian Grazer explains how an inquisitive mindset can transform your personal and professional life and lead to creative breakthroughs.





19

Running A Non-Profit Like AStart-Up!

Austin Convention Centre, Room 9ABC


Like for-profit organisations, nonprofits face issues of sustainability and growth. This panel will examine what can be learned and gained by nonprofits functioning like a for-profit company. And more specifically, how operating like a startup can help nonprofits overcome challenges encountered at inception and during their day-to-day operations.

The panel will bring together a group of successful social entrepreneurs who have graduated from the accelerator, Y Combinator, for al discussion about starting and scaling a nonprofit guided by practices until recently associated with startups. Participants will hear about the pros and cons of adopting such practices and how doing this can foster innovation and help nonprofits reach their goals.





20

Inc. Presents: The Honest Company



Celebrated actress Jessica Alba launched The Honest Company in 2011 under the premise that everything that touches you and your family—everything in your home—needs to be nontoxic, effective, beautiful, and (most importantly) affordable. The only problem was neither potential business partners nor investors were willing to bet on the idea.

Fast forward three years and The Honest Company is cleaning up the competition with its household and baby products and business strategy. Revenues in 2014 are projected to hit $150 million, and the company has raised $122 million in funding--including a $70 million round in last summer that valued The Honest Company at nearly $1 billion dollars.

In this exclusive conversation with Inc. features editor Lindsay Blakely, Alba with co-founder and CEO Brian S. Lee, open up about what it took to win over the early skeptics, how to build a household brand, and how they've come so far so quickly.





21

How to Build 3 Michelin StarRestaurants + Make a Doc

Driskill Hotel, Driskill Ballroom


Chicago restaurateurs Curtis Duffy and Michael Muser ran a Michelin-starred restaurant in a shoebox kitchen with just five cooks. Filmmakers Kevin Pang and Mark Helenowski made a feature-length film with two Canon DSLR cameras and practically no budget. They'll discuss the entrepreneurship required, the triumphs and woes of their mutual journeys, and how they collaborated on the documentary "For Grace," premiering at SXSW 2015.





Monday 16.03.15

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Collaboration and the OpenNewsroom

Hyatt Regency Austin, Zilker Ballroom 1


Technology has opened the doors for newsrooms. No longer can media cover all the most relevant news on their own. The expansion of content worth covering and the increased specialisation among newsrooms has opened an opportunity for media companies to complement their core competencies by sharing, trading and working with companies of other specialisation's.

The challenges are working productively with collaborators and competitors, deciding which responsibilities are best completed by a third party, knowing when another news organisation will benefit your viewers and readers and trusting contributions from outside vendors, among other topics. Representatives from The New York Times, The Young Turks, ABC News, and The Guardian will discuss how the opening of the newsroom to new technology changes how they operate. Panel attendees will learn best practices for welcoming other organisation into their newsrooms and collaborating with other media.









24

How Chef Watson Changed theWay We Prepare Food

Driskill Hotel, Ballroom


Learn how Chef Watson has changed the way we interact with and prepare food, further, how it allows us to make new discoveries. We'll explore this concept in the context of design, implications for the mass market, implications for professionals, and how it impacts how we prepare food in our homes.









25

Mobile: How to Build Beyond thePhone

JW Marriott, Salon B


For many, mobile means portable technology – and for 1 billion people, that means smartphones. However, when we talk about what’s next in the space, it goes beyond the phone. Mobile will encompass anything that delivers you data on the go – from clothing with sensors that monitor health and activity to home devices that work together to serve up personalised content.

This panel will bring together experts in mobile and social to discuss how their companies are building the next wave of user experience. They’ll touch on how consumer technology products will need to evolve as mobile takes on new meaning in the future. What do app makers need to be thinking about as we shift toward a world of wearables, smart homes and new devices? This panel will give us a look at how forming decisions, interacting, and understanding ourselves and others will change as mobile tech becomes even more ingrained in our lives.









26

72 Ways Food Can Changethe World

Driskill Hotel, Maximilian


In September, Eater launched a feature exploring 72 ways people are changing the world through food and the food and restaurant industry. It included the voices of farmers, innovators, restaurateurs, chefs, politicians, and scientists. One of the most compelling figures in the piece was Jessamyn Rodriguez, the founder of Hot Bread Kitchen.

Her non profit changes the world one life, one business at a time, but it has monumental implications for how we can tackle issues of poverty and nutrition and empowerment while also producing a quality product: bread. Hot Bread Kitchen is a business incubator, training centre, and retail and commercial bakery where immigrant men and women learn how to turn their baking skills into solid businesses and careers through which they can support their families. In this conversation, Eater Editor in Chief Amanda Kludt and HBK's Rodriguez will discuss what her non-profit does and how we can apply its lessons to the greater world.





27

The VEEP Speaks



An uncensored, all-in conversation with Julia Louis-Dreyfus on the comedy of politics and the politics of comedy. The star of HBO’s Veep (with cameos from co-stars Matt Walsh and Timothy Simons) dishes on her “sponge-worthy” Seinfeld days to Veep’s searing parody of the Obama-era Beltway. Has lampooning our politicians contributed to our culture of cynicism or is it the reason we tune in?





28

Everything Eric Ries Has LearnedSince 2011



In The Lean Startup, I argued that entrepreneurship is the management discipline that deals with situations of extreme uncertainty. I claimed that the entrepreneurial mindset could be used in companies of all sizes to pursue continuous innovation. And I claimed that companies could build an entrepreneurial culture by changing their processes and systems of accountability. I didn’t know if anyone would take me seriously. I certainly wasn’t prepared for what came next.

Over the past five years, I have had the chance to travel all over the world, working with companies of just about every size you can imagine. Three guys working on a garage on a new app? Check. Small business? Check. Religious nonprofits? Check. Medium sized manufacturing companies? Check. Hypergrowth pre-IPO tech startups? Check. Massive government bureaucracies? Check. Some of the largest and slowest multinational companies in the world? You bet.





29

Finding A TV Partner in A DigitalWorld

Four Seasons, Ballroom AB


In the digital era of Netflix, Hulu, Vudu, and many other OTT portals, how valuable is a broadcaster for your doc?

Come find out at this panel moderated by Elizabeth Sheldon, SVP Kino Lorber, along with Jill Burkhart of EPIX Documentary Programming, Lois Vossen from ITVS, Cynthia Kane of Al Jazeera, and Jennie Morris from Participant Media.

Discover how broadcasters continue to reach traditional audiences while supporting theatrical releases and digital streaming to reach the widest audience possible for independent documentaries. Learn about the different strategies and requirements of the four premier documentary broadcasters, who co-exist with the digital platforms, and how they work with indie filmmakers to expand traditional audiences for documentaries.

http://schedule.sxsw.com/2015/events/event_FP34286








30

The Tumblr Fuck Yeah Partysponsored by Entourage

Mohawk

6.30pm-2.30amhttp://schedule.sxsw.com/2015/events/event_FP34286

Tumblr will host its annual SXSW FUCK YEAH Party sponsored by Entourage, an epic bash with a stellar music lineup at the beloved Mohawk venue. Open to the public and badge holders, no cover









Tuesday 17.03.15

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A Conversation with Henry Rollins

Austin Convention Centre, Room 18ABCD


Henry Rollins has been involved in music, radio, voice-over, film, scripted television, documentary, spoken word and print journalism for over three decades. He’s traveled to nearly 90 countries including, North Korea, Saudi Arabia, Tajikistan, Afghanistan and Iran. He’s written and published over 25 books through his own publishing company, 2.13.61 Publications that he started in 1983. In his Conversation, he will talk about his work including his starring role in the film, He Never Died, a SXSW World Premiere.





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Keynote: Moonshots and RealityAstro Teller, Google[X]



Google[x]—the semi-secret “moonshot factory” for new technology that sounds like science fiction—has gradually been opening itself up and making contact with the real world. And this, as Astro Teller will tell you, is the hardest part of the innovation process—the part where you come into contact with the realities of weather, physics, humanity, and much much more whose impact on your work won’t be predicted by a book or taught in school. These unexpected and unforgiving elements stand between you and the moment when your invention or company has made something in the world fundamentally different and (hopefully!) better. And they are what’s going to teach you and test you and carry you to the right answer (eventually!). You have to experience what it’s like to try something, fail, learn, and try again...relentlessly, dispassionately, creatively.

Astro will share never-before-heard stories—and hard-earned lessons—from Project Loon, the self-driving car, and more.





34

Bruce Sterling’s Closing Speech



World traveler, science fiction author, journalist, and future-focused design critic Bruce Sterling spins the globe a few rounds as he wraps up the Interactive Conference with his peculiar view of the state of the world. Always unexpected, invented on the fly, a hash of trends, trepidations, and creative prognostication. Don't miss this annual event favourite. What will he covered in 2015?





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Poke Must See at SXSW 2015