1. Copyright Be Connect 2015 Olivier de DeckerSOCIAL MEDIA
SUMMIT - 26/06/2015 POWERFUL WAYS TO USE VIDEO TO IMPROVE
ENGAGEMENT
2. Copyright Be Connect 2015 87% of marketers use video for
content Marketing
3. Copyright Be Connect 2015 SOCIAL EVOLUTION The rise of
Social Video!
4. Copyright Be Connect 2015 SOCIAL EVOLUTION
5. Copyright Be Connect 2015 A MOVE TOWARDS FACEBOOK NATIVE
VIDEO Source: Socialbakers
6. Copyright Be Connect 2015 FACEBOOK NATIVE VIDEO VS
YOUTUBE
7. Copyright Be Connect 2015 FACEBOOK VIDEO IS ONLY 5% OF ALL
POSTS! Source: Socialbakers
8. Copyright Be Connect 2015 BUT OUTPERFORM OTHER POST TYPE -
REACH Source: Socialbakers
9. Copyright Be Connect 2015 FACEBOOK VIDEOS DOMINATES IN TERMS
OF INTERACTIONS Source: Socialbakers
10. Copyright Be Connect 2015 MAJOR BRANDS ARE ALREADY
CONVINCED! What we're finding is that we have to consider Facebook
as the key video partner going forward because not only does it
have the reach but the effectiveness. Ron Amram, senior media
director of marketing, Heineken USA Adweek Dec 2014
11. Copyright Be Connect 2015 9 % VIDEO IS STILL SMALL PART OF
THE CONTENT MIX
12. Copyright Be Connect 2015 HOWEVER IT IS OUTPERFORMING
ACROSS PLATFORM
13. Copyright Be Connect 2015 LATEST EVOLUTIONS ON SOCIAL MEDIA
PLATFORMS
14. Copyright Be Connect 2015 GIFs ARE FINALLY WORKING ON
FACEBOOK!
15. Copyright Be Connect 2015 TWITTER NOW AUTOPLAYS VIDEOS AND
GIFS
16. Copyright Be Connect 2015 PINTEREST IS ROLLING OUT VIDEO
ADS
17. Copyright Be Connect 2015 SOCIAL VIDEO FACTS!
18. Copyright Be Connect 2015 80% remembers the online videos.
FACT #1: PEOPLE REMEMBER Source: Emarsys
19. Copyright Be Connect 2015 FACT #2: SHAREABILITY Video is
shared 1200% more times than links and text combined Source:
Emarsys
20. Copyright Be Connect 2015 FACT #3: MOBILE & VIDEO ARE
BEST FRIENDS 92% of mobile video viewers share video Worldwide
mobile penetration amounts to 93% Source: Emarsys
21. Copyright Be Connect 2015 FACT #4: UGC + BRANDED CONTENT
RISE E Source: Emarsys 80% of all online content is user-generated
The biggest drivers are consumers : 25-45 year olds contribute 70%
of all UGC
22. Copyright Be Connect 2015 Brand engagement rises by 28%when
consumers are exposed to both professional content and
user-generated product video On Youtube, UGC fan videos get 10xmore
views than brand-owned content Source: Emarsys
23. Copyright Be Connect 2015 UGC : ICE BUCKET CHALLENGE
24. Copyright Be Connect 2015 FACT #5: USE MICRO-VIDEO 45% of
viewers will stop watching a video after 1 minute 60% will have
stopped watching a video by 2 minutes Source: Emarsys
25. Copyright Be Connect 2015 #SPRINGISWEIRD MICRO VIDEOS
26. Copyright Be Connect 2015 I DONT BELIEVE IT UNTILL I SEE
IT.
27. Copyright Be Connect 2015 #1: EDUCATE : CREATE A HOW TO OR
DIY VIDEO
28. Copyright Be Connect 2015 #2: HIGHLIGHTS YOUR SKILLS
29. Copyright Be Connect 2015 #2: HIGHLIGHTS YOURS SKILLS
30. Copyright Be Connect 2015 #3: REVEAL A NEW PRODUCT
31. Copyright Be Connect 2015 #4: GO BEHIND THE SCENE
32. Copyright Be Connect 2015 #5: INSPIRE
33. Copyright Be Connect 2015 #6: SAY THANKS
34. Copyright Be Connect 2015 HOW TO DETERMINE A VIDEO IS
SUCCESSFUL? VIE WS Time spent interacting with consumers Viewer
journey, Engagement, Demographic, What Device, What time of the
day
35. Copyright Be Connect 2015 CASE 1: PERRIER & ROLAND
GARROS 2015MICRO VIDEO ACTIVATION
36. Copyright Be Connect 2015 CONTEXT: ROLAND GARROS 2015
EDITION Perrier Sponsor since 1978 Objectives amplify Perrier
awareness around RG sponsorship engage the brand community
Constraint Optimize customer budget
37. Copyright Be Connect 2015 MICRO VIDEO 1
38. Copyright Be Connect 2015 MICRO VIDEO 2
39. Copyright Be Connect 2015 CASE 2: PERRIER THE FILM
40. Copyright Be Connect 2015 CONTEXT: PERRIER THE FILM Perrier
Revealed its new TV Commercial before Roland Garros final
Objectives Engage Bloggers, core fans and influencers of the
brand
