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Presentation on the technique or mediums which can be used for industrial advertising and promotion
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Introduction
Magazines
Corporate Profile/Brochure
Webcast and webinars
Seminar & Events
Corporate Websites
Online Advertising
Online Marketplaces
•Advertising directed to other businesses, rather than to consumers.
•Business to business firms are those firms that sell products and servicesamong themselves.
•Business-to-business advertising is where business uses advertising toattract customer from other businesses rather the general public.
•Choice of media for a B2B campaign is limited.
•Advertising is done for the given purposes:
Awareness
Knowledge
Preference conviction
Purchase
Post purchase reassurance
MAGAZINES
Delivers a perception of value and brand quality to a highly qualified audience.
More permanent and accessible.
Allowing brand messages to benefit from a longer lifecycle.
CORPORATE PROFILE/BROCHURE
Product Portfolio
Company Corporate profile
It gives introduction of the company overview and product offering
Email marketing is directly marketing a commercial message to a group of people using email.
Involves using email to send ads, request business, or solicit sales
IAMAI 2012 Data
WEBCAST AND WEBINAR
Webcast is a media file distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous listeners/viewers.
Webinar is a neologism to describe a specific type of web conference. It is typically one-way, from the speaker to the audience with limited audience interaction
Provide high brand visibility to a targeted audience
SEMINAR AND EVENTS
Showcasing of Products
Product Launch
Opportunity to collaborate and form business alliance
India Manufacturing Show 2012
Material Handling World Expo
CORPORATE WEBSITE
The most effective websites capture lead information, provide feedback within 24 hours, and offer downloads of white papers, articles, event invitations, relevant links, etc.
ONLINE ADVERTISING
Career Sites
Specialty Sites
Behavioral Targeting
Blogs
Search Engine Marketing
Content Networks
Placement Networks
Objective of B2B Marketing –Web Marketing Academy
ONLINE ADVERTISING
Success of B2B Marketing –Web Marketing Academy
Social Media Used - B2B Marketing –Web Marketing Academy
ONLINE MARKETPLACE
Place for interaction
Showcase product
No investment
Effective way
Indiamart.com
IPLonline.com
