1. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Ready to Sell Online? The ABCs of Getting Started (animated gifs from giphy.com)

2. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Nice to meet you 3. WE BUILD WEBSITES 4. WE HOST WEBSITES* * Which really looks a lot like building them when you take a picture of it happening. 5. We also ... Love what we do, ride bikes to work, love our clients, bring pets to work, love to learn, know the web inside out, have been building websites for 15 years debate the virtues of various beers, help our friends with web projects 6. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Key Point #1: Most of the work of creating an ONLINE business is done OFFLINE 7. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Example of running afoul of Key Point #1: Product images? EASY! 8. My new store and awesome image: 9. Some other store: 10. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Things to keep straight: images, prices, variations, taxes, cross-product associations, inventory, features, suppliers* * And anything else you can think of related to your products 11. You could use a spreadsheet 12. Or you could use your STORE ... 13. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Know thy market: geography and demographics give big hints on design, online marketing, translations 14. Quick, which one is the cell phone? 15. The responsive dream: 16. The reality: 17. But it doesnt have to be that way ... 18. Confused? So are clients in your target demographic that you didnt bother to translate for 19. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Key Point #2: PICK THE STORE. Dont let it pick you. 20. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Example of running afoul of Key Point #2: Ill use whatever store my web people tell me without even logging in and trying it. I dont like the word backend and its not as if Ill be logging in very often. 21. E-commerce tool test drive guide: Your list of store tasks Expert shows you how to do them Make sense? next store 22. Exciting? NuRelm is hiring. Uh, no? Consider a hosted store or hiring a vendor to manage the technical details. 23. What should your store do? Buy Local needed: A site like Groupon except different. 24. What should your store NOT do? Silver Dollar Optical needed: No way to checkout unless logged in No CC processing No reviews No cross selling A lack of lots of other thingsHow do you buy stuff? 25. Custom design or template? Not cheap Nice (maybe) Yours Cheap Nice (maybe) Generic http://v2.centralstory.com/about/squiggle/ 26. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Keep going until you have ... figured out and setup shipping, credit card processing, product imports, fulfilment workflow, returns* * And anything else you can think of related to store operations 27. Finally, a time-honored development tradition Test Break Fix you will do this more than once 28. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Key Point #3: PLANNING AND BUILDING THE PERFECT STORE ... was the easy part. 29. The following cheeseburger is magical* * Unlike your store, which requires great external effort to remain aloft 30. It sounds easy Analyze Make moves Sell rinse, lather, repeat 31. Analyze Part I: Ask Where did we think sales would originate? Where did sales really originate? Where are people abandoning their cart? What kind of feedback are we getting? How is shipping working out? What opportunities are we missing? 32. Analyze Part II: Answer Google Analytics Store Reports Customer Feedback You and employees 33. Analyze Part IIa: Answer with Analytics 34. Analyze Part IIa: Answer with Analytics 35. Social Networking RSS Feeds Blog Contributions Improve Store Work on internal processes Organic Search Search Directories Paid Search Social Bookmarking Content Aggregators Make Moves! 36. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 The do it all over again. And again. And again. 37. PA Business Technology Conference - Sam Shaaban - NuRelm, Inc - 11/21/2013 Thank You My name is Sam and my email is sam@nurelm.com