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Recent changes in Google Adwords & Facebook

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Nội dung chia sẻ của Mr Nguyễn Minh Châu & Will lì tại Hội thảo "What's new on Digital Marketing" vào 23/08/2014

Text of Recent changes in Google Adwords & Facebook

  • 1. recent & coming changes in Google AdWords

2. googles new Enterprise-Class Tools More bulk action Automated bidding Advanced reporting with Excel for AdWords Your Own Lap 3. shopping campaigns to replace PLA campaigns in late august 2014 Create product group from AdWords using data feed. Advanced measurement Competitive performance data Within AdWords API https://www.youtube.com/watch?v=Rti9sQkTwMg&list=PLgH6uiP6MuLrkIeI4Qd0NNEycTEdY2xT2&index=1 4. apps promoted on google search, gdn & youtube Google Search for App-Install Google Search for Re-Engagement YouTube TrueView for App Promotion 5. n 22/08/2014 , Facebook s hu 26,000,000 Ngi dng Vit Nam 6. Trong : 0.0% 20.0% 40.0% 60.0% 13-17 18-24 25 - 34 35+ 18.5% 45.9% 27.3% 8.3% 7. V mobile: 19,200,000 (74%) Smartphone/ tablet owners 8,600,000 (33%) in thoi khc 8. Bit ri bit ri, m c tnh nng g mi hnnnnnnnnnnnnn! 9. V Facebook Ads 10. Pixel Helper 11. THANK YOU Q&A