Keeping content fresh is an important part of making content marketing work for your business. A really fast way to boost the effectiveness of the content you’ve worked hours on is to re-purpose and refresh the content you already have.

I can’t think of anyone who, while running a small business has the time to write a daily blog, especially if you haven’t the funds to support a team of content writers.

Adding to the equation content gets old, and information becomes outdated. That doesn’t mean it needs to be deleted though - it can be salvaged and continue to provide excellent results. Likewise, content can be reused and re-purposed in other ways into new formats that help produce more traffic.

Here’s how I repurpose and refresh my content:

Turn Blog Posts into an eReport

Compile blog posts that are about the same topic into an eReport. Add some images, nice headers, special formatting, affiliate links, and turn it into a PDF format and sell it or give it away to your audience. You can use the Anthologize plugin for WordPress to help make this easier.

Anthologize link - https://wordpress.org/plugins/anthologize

Update One Old Blog Post Every Day

Start from the first post you wrote, or the first piece of content you created, and update it. You can ensure that the information is accurate today. You can append onto the old blog post notes about how things have changed or not changed, as the case may be, update images and more to make older content get better results.

Create a PowerPoint Presentation from a Blog

Use images from the blog, the headlines of the report, and bullet points to create a presentation that can be placed online at SlideShare or used for an in-person or online event or a class on Udemy.

SlideShare link - http://www.slideshare.net/

Udemy link - http://www.udemy.com/

Create a Video from a PowerPoint

You can go even further with the PowerPoint slide show and create a video with a voice-over. This is a great way to put information on YouTube or you can put it on a membership website and charge a small fee for viewing that information.

Within each blog you’ve created you probably have a few really good lines and quotes either of your own or from a popular figure that you can add to an image and share on Pinterest (or Facebook and Twitter). Link back to the full report for added impact.

Turn Quotes from a Report into Pinterest Pins

Keep New Content Coming Regularly

While you reuse, repurpose and refresh, don’t forget to keep the new content coming on a regular basis. Your entire content strategy should include regular content as much as it includes repurposed and refreshed content.

I try to write and publish a blog every week, but if that's not possible; I know I have lots of fresh content to use and share.

Repurposing and refreshing old content is an important way to increase website traffic, using work that you’ve already completed can liven up your website and blog, make information more current and accurate, and in the process increase traffic. After you’ve updated the content, or created it into a new form, share it again so that you can get the most out of all the content you’ve created over the years.

Have I missed anything? Let me know if I have and perhaps suggest other ways to repurpose and refresh content in the comments section of my Blog which you can find here: Virtuoso-PA .

I have made a few more suggestions on my Blog, which you can view via the link below. This is recycled content.

I put into practice what I share, re-purpose and reuse.