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Responsive WebsitesIs your website responsive?

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Responsive Websites

• Small business owners must make their websites work for them.

• Whether the website is created and maintained in-house or by an outside agent, it needs to reach the right customers at the right time, in a responsive manner.

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Responsive Web Design

• Responsive Web Design (RWD) means designing websites to give users the best viewing experience, best navigation and ease of use regardless of the device they use.

• Business owners who are responsive to their customers in store and online, react to what the customers say and require.

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Responsive Web Design

• Responsive Web design let businesses have one set of web pages with one set of code.

• The site automatically reacts and adapts to the screen size and layout of the user’s device. Many business websites have not converted to a responsive format although they may have a “mobile friendly” version of the main site.

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Mobile friendly sites

• Small businesses with a responsive web presences have a better foothold with their keywords and sales niches.

• RWD is not the same as mobile friendly sites which look fine on Smartphones, but less so on other devices. A website that is exactly the same as the desktop version but minimized to cell phone size is not responsive web design.

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Mobile devices experience

• Over half the population now owns a Smartphone, and nearly 2/3 of those use them to access the Internet.

• Small business owners should ensure site users have a great experience on mobile devices. Customers who experience problems with display, navigation and slow loading website do not return.

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Web Maintenance

• Maintenance of an RWD site is unchanged, because changes made to any website page automatically incorporate the responsive features and update all versions of the site.

• Many large companies have yet to optimize sites for multiple mobile devices. Small businesses wanting to outrank such a competitor have an edge using a responsive website.

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Local small businesses

• Local small businesses need more customers to compete against larger rivals. A responsive website giving shoppers contact information, directions and information brings in customers.

• Research shows about 1/7 of all web searches occur through mobile devices, and 70% of searchers act on the search results within one hour.

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Smartphone users

• Overall, 94% of Smartphone users search for local business information on their phones and 84% take action as a result.

• Small businesses cannot afford to miss this opportunity.

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Positive shopping experience

• Increased visitors to a bricks-and-mortar store or online store translate to higher sales.

• People who have had a positive shopping experience return to the business regularly. Local business customers are already mobile, so the business must be available to them.

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Tablets and mobile devices

• Web statistics usually find 10%-30% of site visitors come from tablets and mobile devices. Local businesses cannot afford to lose that traffic because visitors had difficulty with the website.

• Sites that use ads such as AdSense find that those ads on responsive websites see 20%-30% increases in earnings compared to “mobile friendly” versions of the site.

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Search engine optimization

• Search engine optimisation and page ranking are vital to company websites.

• Google made specific statements about their preference for RWD as industry best practice. Other search engines such as Yahoo and Bing have similar opinions.

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The flaws

• Major search engines prefer RWD because non-responsive sites show a number of flaws:

• Poor linking from mobile to desktop sites

• Problems with redirects and misconfiguration

• Navigation problems for mobile users

• Duplicate content issues when both a mobile site and a desktop site exist

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The distinct benefits

• Search engines cited several distinct benefits of responsive web design in search rankings:

• Sites are easier for search engines to index, find content and crawl

• Users can find the sites more easily, thus generating more traffic

• Higher likelihood of valid and credible links

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Easily accessed sites

• Well-formatted, easily accessed sites create happy customers who stay loyal to the business.

• User satisfaction with a website may include user involvement or engagement, easily-accessed content, improved site navigation and better website appearance.

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The customers request

• Small business owners know if customers request an item or service, the company finds a way to respond to the request.

• If visitors to the company’s online store cannot use the site to get what they want, they take their money elsewhere.

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Online advertising

• If a small business site has paid for online advertising to direct visitors to their site, they wasted their marketing money if site visitors cannot read their site.

• When visitors and customers have positive experiences at small business stores or websites their opinion of the brands, products or services increases.

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The keys to success

• Whether a small business website hosts a blog, sales or services, increasing and maintaining viewership and conversions to sales are keys to success.

• Responsive web design increases the site’s search engine page rank, making it more likely to be seen by mobile searchers.

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More views for customers

• More views translate to more customers, boosting the bottom line of the up-to-date small business website owner.

• Google has published their guidelines on responsive web design

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Thank you

For more information and

to get started please visithttp://www.northampton-marketing.uk