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www.retailplus-jv.com
In-store observation
Tracking ExecutionRetailplus October 2013
Retailplus provides a clear and real-time snapshot of in-store KPI’s and sales execution tracking in all channels and
retail chains, with full coverage of the market.
Retailplus JV is a joint venture between The Nielsen Company and Retailplus LTD at global level, leveraging RP’s 15
years experience, methodology and knowhow at in-store tracking.
• Availability, Out of stock• Share of shelf, facings• Visibility • Price standards• Secondary placements • Promotion execution • Merchandizing standards• POSMs• Equipment utilization – fridge,
racks, stands• Specific on-premise KPIs
www.retailplus-jv.com
About Retailplus
KPIs examples
www.retailplus-jv.com
Store Sample: we visit stores provided by the client to represent its logistic universe
Categories: every client defines categories according to own internal definitions
KPIs: we audit KPIs provided by or commonly defined with the client
Brands & Competition: every client defines own & competitive brands to be monitored
Reports: customized according to client’s needs, picture & alerts reports defined together with client• Actively support in-store execution
• Measure availability and visibilityof products, brand presence and specific campaigns
• Measure speed to shelf for new launches / products• Audit merchandising and trade marketing campaigns implementation
against standards• Real-time data and possibility for fast corrective actions• Automated quality control procedures to enhance data quality• Great performance measurement tool both for the field sales force
and distributors• Wide range of data and user-friendly reports, deep level of detail
(data by store, by brand, by channel)
Fully customized
Clients benefits
www.retailplus-jv.com
Why working with Retailplus?
Find out more trying our web-tool: User: DemoPass: obi_demoLink: http://reports.retailplus-jv.com/analytics/
Curious about methodology? Watch our movie at links below:
Link1: http://www.retailplus-jv.com or Link2: https://youtube.com/watch?v=50Hms8Twqwc
Contact us:
Cristina Valeanu Client Service Director South-East Europe E: [email protected] T: +40 757 577 800
