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Sales 101: The Basics of Marketing Your Product

Marketing is the art of selling your product or

services to the customer. Click here to find out

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Marketing can be accomplished directly (door-to-door sales) and indirectly (TV and print ads). Marketing and

sales go hand-in-hand, and the success of your business can hinge on your ability to create a

workable marketing strategy and implement it.

Effort should be exerted in utilizing every marketing tool available at your disposal. Most advertising and promotion professionals would encourage clients to

do as much research as possible before embarking on a marketing gimmick designed to boost sales or

product reputation.

The following are some of the basic steps that can help you jump start your sales and marketing game

plan:

1. Determine your target marketPeople try to figure out what their customers need before developing a product or service to meet that need. On the flip side, some people come up with a

great product idea and create a prototype before looking at their target market.

If you know who your target market is, then you’ve managed to complete more than half of the

marketing plan already. It can get pretty hairy if you can’t decide whether your bass-optimized

headphones are for geriatrics or the younger hip crowd. You may end up alienating potential customers

and totally offending another generation.

Find out who will want to buy your product and realize that this won’t necessarily be who you

envisioned selling your product to. Get your target market right the first time and you’ve won half the

marketing battle.

2. Determine your target market’s financial capacityYou need to determine your target market’s ability to pay. Sales for a premium product may never take off if the price is too much for the intended customer. On

the other hand, if you price your item too low, you run the risk of sending the message that your product

isn’t of much value.

Not a good thing especially when you run in more elite circles. Focus the bulk of your pricing strategy on

capturing the customer base that is poised to offer the most returns.

3. Develop a cohesive marketing and branding strategy

In the book “The Next 500 Stories” there is a story about a salesman who convinced a store owner to

order 500 units of ballpoint pens. When he took out his notepad to take note of the order, the owner

immediately canceled the order, to the confusion of the salesman and others in the shop.

When pressed for the reason for his sudden cancellation, he confessed that it was hard to trust a

man whose profession did not match up with his practice and revealed that the salesman had used a

pencil to take note of his order.

4. Determine your marketing battlegroundEngage your customers in their home base or a place that is familiar to them, somewhere where they are

comfortable and at ease. You don’t expect to find many surfers on top of Mt. Everest, so why would you plan a marketing campaign that shows a lot of snow

and mountain passes that are supposedly geared toward a bunch of free-spirited wave riders?

Is this advice just for persons who make their living offering products and services to others for a

commission? Yes, of course, but it is actually for all of us. After all, everybody sells! Surprised? Everybody

does sell, although many people may not realize it at the time or think of themselves as salespeople. We

sell ourselves and our ideas every day.

Selling, distilled down to its most basic roots, is simply the matching of benefits to needs and desires. The

salesperson acts as the broker who is simply bringing the product or service to the table so that the buyer can be shown the personal benefits of ownership or

use. Under ideal circumstances, the salesperson’s purpose is simply to help the buyer purchase what he

needs or wants. It is a win-win scenario for both. There is no coercion.

BonusClick on the link below to read the full blog post!

https://blog.laowaicareer.com/sales-101-basics-marketing-product

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