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SANKALP
NET IMPACT CASE STUDY COMPETITION
Case Study Topic: INNOVATIVE APPROACH OF A RURAL SCHOOL
Team Name Name Email Id’s Contact Number
spark Sriju Nair [email protected] +91 8390937944
Mini K.V [email protected] +91 9594338720
“Education is the doorway to the wider world and an exposition on rural infrastructure is incomplete without an assessment of the extent to which we have been able to open this door for the children of rural India”-Michael Ward
CONCLUSION SOLUTION-2ISSUE 2SOLUTION 1 ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL 1/10
Hamid Hassan High School(HHHS)
• Hamid Hassan High School (HHHS) • Founded: 16th January 2010• Location: 20 Kms away from Ranchi• Founder: S. Shadab Hassan
Key Initiatives
• REACH2teach • Volunteer2teach • Volunteer2teach-Global • Bless a Child • Medical health checkup camp • LIVE Classrooms
Ranchi District : Census 2011 data
Population: 2,914,253 (Male:51.2% , Female:48.7%)Literacy rate: 76.06% (Male:84.26% , Female:67.44%)
Particulars Rural Urban
Population% 56.86% 43.14%
Average literacy 67.81% 86.55%
Male literacy 78.63% 91.24%
Female literacy 56.68% 81.47%
Sex ratio 971 921
Child percentage(0-6) 15.13% 11.97%
Source: http://www.census2011.co.in/census/district/113-ranchi.html
32620 villages in Jharkhand
21386 schools in Jharkhand
506 health centers in Jharkhand
As on 26th March 2013
HHHS INITIATIVES• Free medical health check up camp
every year for students and family• Free measles vaccination camp• Free dental camp
PROBLEMS FACED• Lack of awareness for routine
health checkup • Financial constraints of people
CONCLUSION SOLUTION-2ISSUE 2SOLUTION 1 ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
HEALTH AWARENESS PROGRAMMES
2/10
80 per cent of Jharkhand lives in rural areas
12,000 of the 32,630 villages are Tribal-dominated
Local Languages as the only means of communication
Source : http://www.openthemagazine.com/article/nation/the-miseducation-of-jharkhand-s-children
CONCLUSION SOLUTION-2ISSUE 2SOLUTION 1 ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
Project “Ashaayein” - 6 STEPS TO SPREAD HEALTH
“Women Self Help Groups”
Forming self help groups / tapping an already existing one with village women for Micro financing +promotional activities
(Refer Annexure 1)
“Benefit from Govt. programs”Taking benefits from the governments programs for rural development . Eg. Tribal welfare funds , SGSY
3/10
“Tie up’s with banks”
Tie-ups with banks to assist with loans for carrying out the operations for the medical check at villages.
“Corporate Tie-up’s”
For start up operations the requisite fund can be taken from the corporates
“10 Rs to change a life ”Self help Group members will contribute 10 Rs per week for a particular period.(Refer Annexure 2)
1 2
3
4
5
“Mobile Marketing”Collectmobile information from village persons and contact them whenever there is any health check up initiative taking place.
6
“Mobile connectivity in 6000 villages by December 2013”
-TOI,OCT 22,2013
SHG
12%per annum
2% per m
onth
2% p
er m
onth
2% p
er m
onth
2% p
er m
onth
2% per m
onth
Bank
24% per annum in
return
Profit of remaining interest amount in SHG group fund
CONCLUSION SOLUTION-2ISSUE 2SOLUTION 1 ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
Decorate the Van and promote the health check up details by outdoor advertising(through vans)
4/10
EACHECALL
EACTRPotential Influencers of village
Doctor’s connect
HELLO STUDENTS
Connect with doctors online on social networking sites and make them involve with the health related campaigns and encourage participation from doctors on the same. Refer Annexure 3
Assign “rural influencers” for spreading awareness about the campaign.
SCHOOL
VILLAGE 2
VILLAGE 1
VILLAGE 3
VILLAGE 4
10 Kms
5 Kms
7 Kms
6 Kms
1. Due to the lack of financial support and low cash inflow the school is neither able to afford to purchase a school bus nor hire it on rent.
2. With the growing awareness about education, the school has started facing issues in getting the numerous new kids wanting come to HHHS from as far as 10 kms
3. HHHS EXPERTISE• Limited Vans
CONCLUSION SOLUTION-2ISSUE 2SOLUTION 1 ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
TRANSPORTATION PROBLEM
5/10
Assumption : During our primary research ,it has been noted that the H.H.High School has been successful in owning a school bus for student transportation . Our solution is inclusive of this assumption
(Refer Annexure 4)
7
Tie up’s with corporates to raise financial support for transportation facility. Eg. Tie up’s with Tata for providing vehicles for transportation.Pitch amount – INR 1,47,500/-
In cities like Mumbai we have BEST bus for ladies only in the morning at office hours. Similarly we can tie up with the state public transport system and get a free to and fro trip twice a day. One in the morning and other in the evening.
CONCLUSION SOLUTION-2ISSUE 2SOLUTION 1 ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
3 steps to tackle with transportation problem
1.Corporate Tie up’s
2.Tie up with state public transport• Belong to Ratu Chati village, 15 km away from
Ranchi• Won gold medal in the 2010 Commonwealth
games and also conferred with Arjuna Award.• Face of state’s sanitation department• Past social contributions : brand ambassador of
Tata steel campaign , CRPF brand ambassador
BENEFITS?• Wider reach for the campaign• Recognition• Convincing ease to corporates
WHY DEEPIKA KUMARI??
SPO
RT
S FOR
SCHO
OL
3.Face of the Initiative
For further details -Costing
6/10
Attract people for mass immunization
Motivate people to vote “yes” on a certain issues
Motivate people to donate blood
Motivate women to take a pap test
(Refer Annexure 3)
Cognitive campaigns
Explain the nutritional value of different foods
Explain the importance of conservation
Action campaigns Value campaigns
Alter ideas about abortion
Change attitudes of bigoted people
Explain the benefits in compelling terms and through “street play in villages”
Develop attention – grabbing message and media
Consider an education-entertainment approach
Demotivate cigarette smoking
Demotivate usage of hard drugs
Demotivate excessive consumption of alcohol
Change attitude towards the girl child
Behavioural campaigns
EACH
ON
E TEA
CH O
NE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
CAUSE RELATED MARKETING
CONCLUSION SOLUTION-2ISSUE 2SOLUTION 1 ISSUE 1ABOUT THE CASE
7/10
ROAD MAP FOR PRIORITY ACTION
Planning and financing
CONCLUSION SOLUTION-2ISSUE 2SOLUTION 1 ISSUE 1ABOUT THE CASE
15 February 2014INNOVATIVE APPROACH OF A RURAL SCHOOL
Management strengthening
Tie up state Govt and other NGO
Cause related marketing
2 MONTHS
1 MONTHS
5 MONTHS
1 MONTHS
Impact analysis1 MONTHS
PLANNING AND FINANCING Addressing verticality in health programmes
and Planning for full spectrum of health services.
linkages with NABARD and helping them for promoting marketing of goods produced by SHGs so that a sustainable source of income generation could become a reality of life for SHGs' poor members.
MANAGEMENT STRENGTHENING Strong integration and collaboration with
various village council like – “Panchayati Raj” and various village influencer.
Fully staffed programme management support units at different areas,
Selection of staff and members to key positions such as head of initiative at the district and block level .
Forming self help groups with village women to spread information through different campaigns
Strengthening of ASHAs
AVAILING FACILITIES WITH DIFFERENT COLLABORATION
Take initiative with various NGO and expanding training capacity through partnerships with NGOs
Financial assistance from State Govt for creation of Rural Infrastructure/ under RIDF
Tie-ups with hospitals to assist in the medical check at villages
Setting up ties with different corporate for funding in medical treatment.
CAUSE RELATED MARKETING Campaign for a cause.
Involving doctors into health check up campaign through social websites .
IMPACT ANALYSIS
Monitor the campaign and its impact on people.
Monitor the impact of footfall on event( health check up event )
Refer Annexure 5
8/10
CONCLUSION IMPACT
1.Self help groups in village with women to spread information on health check ups to be conducted at HHHS and also to spread awareness about health.
2. Avail benefits from the state government through programs like Swarnjayanti Gram Swarozgar Yojana for rural development and from other Coorpetive for funding purpose .
3. Initiate and promote cause related marketing to create an impact and spread information to the rural people about the various rights and facilities which they are authorized to avail by the government
4. Tie up’s with corporates to raise financial support for transportation facility and also Tie up with state public transport for routine trip to and fro nearby location
5. Connect with doctors online on social networking sites and make them involve with the health related campaigns and encourage participation from doctors on the same.
• Wider Reach and Easy convincing• Absence of language barrier• Leveraging the benefits from existing SHG
hold
• Financial support from government• Easy convincing• Fringe benefits for support for the cause
• Support for cause• Easy influence on students as doctors act as
influencers
• Financial support from corporates for the project
• Easy convenience for students
• Spreading awareness• “Precaution is better than cure”-working on
this motto will help to influence people
9/10
Rs. Per person
No. of people Per week Per month for 6 months
10 40 400 1600 9600
Annexure 2 –SHG workingBACK