Segmenting Consumer Market

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  1. 1. Segmenting consumer marketPresented by:-Neetu s satsangi
  2. 2. Segmenting consumer marketGeographic DemographicBehavioral Psychographic
  3. 3. Geographic segmentationCountriesStatesRegionsCities
  4. 4. Demographic segmentationAge Gender EducationIncome Religion Nationality
  5. 5. AGE
  6. 6. GENDERMALEpulsarPulsar
  7. 7. GENDERFemale
  8. 8. EDUCATION
  9. 9. INCOME
  10. 10. PsychographicSocial classLifestylePersonality
  11. 11. Psychographic SegmentationDivides a population into groups thathave similar psychologicalcharacteristics, values, and lifestylesLifestyle: peoples decisions about howto live their daily lives, including family,job, social, and consumer activities
  12. 12. BehavioralOccasionsBenefitsUserstatusUser rate
  13. 13. OCCASIONS
  14. 14. BENEFITS
  15. 15. Usage rate