Segmenting consumer market

Presented by:-Neetu s satsangi

Segmenting consumer market

Geographic Demographic

PsychographicBehavioral

Geographic segmentation

Countries

States

Regions

Cities

Demographic segmentation

Age Gender Education

Income Religion Nationality

AGE

GENDER

MALEpulsar

Pulsar

GENDER

Female

EDUCATION

INCOME

Psychographic

Social class

Lifestyle

Personality

Divides a population into groups that have similar psychological characteristics, values, and lifestyles

Lifestyle: people’s decisions about how to live their daily lives, including family, job, social, and consumer activities

Psychographic Segmentation

Behavioral

Occasions

Benefits

User status

User rate

OCCASIONS

BENEFITS

Usage rate