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SEO Basics
YOUR LOCAL SEARCH AGENCY
Creating A Roadmap for Success
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Agenda
1. Times Have Changed
2. Understanding Your Customers
3. Preparing For Your Journey
4. What is SEO?
5. Understanding the In’s & Out’s of Basic SEO
6. How Are You Going to Get There?
7. What Do You Want to Say?
8. How Can We Help?
9. Q&A
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Number of Online Users:
3,019,291,091
61% of global Internet
users research products &
companies online.
44% of shoppers begin
by using a search engine.
50% of all mobile searches are
conducted in hopes of finding local
results, and 61% of those searches
result in a purchase.
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Customer Habits Have Changed
Awareness Interest Consideration Purchase Retention Advocacy
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Do You Know Where You’re Going?
Every successful strategy starts with an
understanding of where you are, where you
want to be and how you’ll get there.
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Do You Have All of the Details?
Who is your audience?
Do you understand their pain points?
What is your buying cycle?
What is the customer life
cycle?
What makes you different?
What are your competitors doing well?
How will you execute?
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How Will You Get There?
Is your site ready to convert
traffic?
How do people search for your
products or services?
Is your business location or service based?
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What is SEO?
SEO is a methodology of strategies,
techniques and tactics used to increase the
amount of visitors to a website by obtaining
a high-ranking placement in the search
engine results page (SERP) – including
Google, Bing, Yahoo and other search
engines.
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Organic vs. Paid
According to MarketLive Performance Index Paid search visits made up about 1/3 of total search engine visits in the
first six months of 2013
According to Marketing Sherpa 70% of the links searchers click on are organic.
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Local
According to a 2014 Google
Study, 50% of smartphone
users visit a store within one
day of their local search.
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What Are You
Trying to Say?
CAN YOU SOLVE MY
PROBLEM?
IF SO HOW QUICKLY?
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Get Social!
46% of web users look to
social media when
making a purchase
3 in 5 small business
owners say they have
gained new customers
with social media
67% of Twitter users
are more likely to
buy from brands they
follow on Twitter
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Don’t Forget About Mobile
A recent Neilson
study found that the
average consumer
spends more than 7
hours per month on
their phone.
70% of those
devices are smart phones.
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How Long Is
The Journey?
Phase 1Months: 1 – 3
• Correct technical issues
• On-page tactics deployed
• Little change in organic
search
Phase 2Months: 4 – 9
• Start to see minor victories
• Blog Posts
• Impressions & CTR increase
Phase 3Months: 10 – 12
• SEO strategy should be
producing more results
• Ability to refine & improve
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Define Your Objectives
Conductor’s recent survey
asked enterprise marketers
what their most important
objectives are for SEO in 2015.
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Should You Outsource?
More than 50% of
enterprise businesses
outsource all or part
of their SEO planning and execution.
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How Can We Help?
Get a detailed look at
your website’s issues
with a site audit from
Gruen Agency
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Want Access to This Presentation?
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