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One of my favourite quotes that applies all of life, not just internet marketing: “A life spent making mistakes is not only more honourable, but more useful than a life spent doing nothing.”
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SEO LessonsI learned in 2013
“A LIFE SPENT MAKING MISTAKES IS NOT ONLY MORE HONOURABLE,BUT MORE USEFUL THAN A LIFE SPENT DOING NOTHING.“
Am I but a lone Marketer doing so-called SEO
That’s pretty decent number of
professionals!
So what are theseprofessionals doing? …
Really!?!
I was trying to achieve my goals by hitting my keyboard at
max power!
The result…
W** website ranked first and I was like:
And then I was happily living my bachelor life
While clients mocked their competitors..
And then came
And he brought…
He stood before us andenforced that SEO’s followedthe holy commandments.
What really happened..
Rankings down! Visits down!
Conversions down!
Myreaction:
Client reaction…
Dealing with challenging Client – Thanks Moz!
I challenged Cutts…
I DO KNOW WHO YOU ARE. BUT I DON’T KNOW WHAT YOU WANT. IF YOU ARE LOOKING FOR PAY PER CLICK. I CAN TELL YOU I HAVE NO MONEY. WHAT I DO HAVE ARE A VERY PARTICULAR SET OF SEO SKILLS:SEO SKILLS I HAVE ACQUIRED OVER A VERY LONG CAREER.SEO SKILLS THAT MAKE ME A NIGHTMARE TO RANNK AGAINST. IF YOU LET MY WEBSITE RANK. THAT’LL BE THE END OF IT. I WILL NOT GO TO BING. I WILL NOT COMPLAIN ABOUTANALYTICS KEYWORDS BEING NOT PROVIDED. BUT IF YOU DON’T. I WILL TWEET ABOUT YOU.I WILL BLOG ABOUT YOU.AND FIREFOX WILL BE MY PRIMARY BROWSER OF CHOICE.
…GOOD LUCK
RANKINGS. TAKEN.
Then I decided….
My new plan: Build Strategy Build Relationships Build Process Build Link Building assets Find Tools Measure and Improve Sit back and enjoy
My Process:
And the result was obvious
Visits increased
Search impression increased
Then I was like:
The first lessonI learned…
SuccessfulSearch Engine MarketingNeeds Processes
Talk to your clients.Keep the relationship strong.Share your resilience with them.
Try new things.Be adventurous.
Experiment with newcontent or approaches.
Diversify everything you do.
SEO is evolving with marketing.
Give yourself a break.Don’t make yourself miserable by daunting
obstacles that your job brings.
“(not provided)” is not a problem.
Always try to learnfrom your competition.
Give away everything you know.
Teach as many people as possible.
There’s no replacement forunique content.
SEO is never “done”
Internet marketing never dies.
You’ll probably never outsmart Google!
By: Christy Kunjumon@christykunjumon
Inbound Marketer @TechWysewww.techywse.com
