#1 Emulate Franchises that are Leaders in the Digital Space

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Have  local  sites,  but  ALSO  connect  them  with  social  for  more  SEO  power  

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“Only 66% of brands provide individual franchisees with local sites”

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Source:  InternaConal  Franchise  AssociaCon  

#2 Leverage Local Sites vs. Locators

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Without  local  content,  your  target  audience  may  not  even  know  that  you  are  a  mile  away  

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Customers  are  one  click  from  your  compeCCon…  local  content  can  make  the  difference!      

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Create  content  that  helps  solve  customer’s  problem  =  sales!!  

#3 Understand the Benefits of Local Sites

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Use  highly  local  content  that  speaks  to  your  customer  &  solves  their  problems!  

Brand Consistency

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You  can  sCll  differenCate  local  content  from  corporate  content  

#4 Leverage the SEO Advantage of Local Sites

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Put the User First!

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If  you  don’t  have  local  content,  Google  might  not  know  your  locaCon  exists…  

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The  search  engine’s  ulCmate  goal  is  to  be  relevant,  so  they  prefer  local  content  first  

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ConnecCng  with  social  profiles  so  your  locaCon  is  consistent  across  mulCple  sources  will  increase  your  SEO  power  and  help  your  locaCon  get  found  easier!  

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Measurement  &  analyCcs  can  tell  you  if  your  traffic  is  coming  from  local  

#5 Increase Your Relevancy & Quality Score

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Relevance  =  How  closely  connected  your  site  is  to  what  customers  are  searching  for  

PUSH  PINS  THUMB  TACKS  

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High  relevancy  to  search  =    Be_er  organic  search  results  

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Quality  Score  =  A  “grade”  given  to  your  site  by  search  engines  (like  Google)  based  on  how  relevant  your  content  is,  used  for  paid  search  promoCon  

=A+  

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High  Quality  Score  =  Lower  paid  search  costs  

A+=   $  

#6 Keep Your Local Site Fresh

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Use  a  locator  page  AND  local  sites  to  filter  traffic  accordingly  

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Connect  to  social  and  make  sure  locaCon  info  is  consistent  

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Know  the  words  your  customers  are  using  to  find  you…  

Infant  or  baby?  

#7 Drive Traffic with Integrated Marketing and Drive Sales!

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Integrate  local  sites  with  other  markeCng  –  Paid  Search,  Banner  Ads,  Email,  Direct  Mail,  Social  Media  

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Measurement:  Test  &  learn  to  see  what  other  channels  drive  the  most  traffic  

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Use  data  &  analyCcs  of  your  local  site  to  improve  other  markeCng  channels  –  or  add  new  ones!  

www.bluewaterbrand.com/getfound

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Connect  with  Us!    

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@BluewaterBrand  

facebook.com/bluewaterbrand  

Bluewater  Inc.  

bluewaterbrand.com/blog