25

Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Embed Size (px)

DESCRIPTION

Digital Marketing Theatre - June 18th, 12:30-13:00 Pearson UK will be providing case study on their Shopping Cart Abandonment programme.

Citation preview

Page 1: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson
Page 2: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Who are we?

Founded in 1999

Award winning ESP

Specialists in eCommerce, retail & travel

300+ clients, 1000 users

Email marketing experts!

Page 3: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Awards & Innovations Some of the awards we have won for our great work!

Page 4: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Who we work with Just a handful of our great clients

Page 5: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson
Page 6: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

1. Creating multi-device content 2. Ecommerce basket abandonment

Page 7: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

About Pearson

From pre-school to high school, early learning to professional certification, our curriculum materials, multimedia learning tools and testing programmes help to educate millions of people worldwide

Page 8: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

The UK Schools and Colleges site

Page 9: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

The UK Schools and Colleges site

Page 10: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Creating multi-device content

Page 11: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Creating multi-device content

29% of our customers read

email on a mobile device

Page 12: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Creating multi-device content

Quick and easy to use templates that anybody can pick up and use with

no training

Page 13: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Creating multi-device content

Double click and edit

Page 14: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Creating multi-device content

Test centre

Page 15: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Creating multi-device content

Cross-client testing using

litmus

Page 16: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Creating multi-device content

Can see quickly where to focus our

efforts

Page 17: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Creating multi-device content

Content is then put through a final QA check before we hit send...

Page 18: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Ecommerce basket abandonment

Page 19: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Ecommerce basket abandonment

23% of customers abandon their basket during the

checkout process

68% average online shopping

abandonment rate (based on 27 different studies)

Page 20: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Ecommerce basket abandonment

Currently a hot topic on

linkedin and econsultancy

Page 21: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Ecommerce basket abandonment

A few settings to avoid stepping into

the spammer territory...

Page 22: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Ecommerce basket abandonment

14% of our customers complete

their transaction after returning through the

email

3.5% of our customers complete their transaction through

another channel after receiving the email

Page 23: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Ecommerce basket abandonment

Now - testing and optimisation!

Page 24: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson

Thank you! Any questions?

Page 25: Shopping Cart Abandonment: A lost sale or a missed opportunity? - Nigel Williams, Emailcenter & Dave Heywood, Pearson