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Changes in Facebook algorithm has affected the effectiveness of how Facebook business Pages can reach their audience. What are your options and should you dump your Facebook Page this year.
in2014
SHOULD you Dump yourFacebook Page
Your options for greater visibility on the web
Presented by…
Genevieve LachanceVA Simple Services
Digital & Social Media MarketingFor your business Success!
VASIMPLESERVICES.COM
Facebook for BusinessWe have to acknowledge that Facebook can be a valuable platform where you could “potentially” reach a large segment of your customers! After all, it has 727 million daily active users on average and 1.19 billion monthly active users (as of September 2013).
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BUT…
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Facebook Says…
Get ready! Your PAGE REACH is going DOWN!
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Facebook Says…
You want to PLAY you must PAY!
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Should you Leave Facebook?
NOTNECESSARILY!
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Ask yourself…
Do you already have a LARGE FOLLOWING?
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Ask yourself…
Do you have an ACTIVE COMMUNITY?
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Ask yourself…
Do you have a BUDGET for Facebook ADS?
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If you answered YES…
GREATKEEP Going!
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If you answered NO…
You have OPTIONS!
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But first you need to figure out…
Where are your CUSTOMERS?
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But first you need to figure out…
What are your GOALS?
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But first you need to figure out…
What are your RESOURCES?
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Some Other Options…
You should CONSIDER
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Facebook GroupsNot ready to leave Facebook? Try starting or joining targeted Facebook Groups. If the Groups have good moderators and are active, Groups can be a great place to share your expertise and create visibility for your business.
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LinkedInHubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
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PinterestPinterest drives sales especially if you’re a product based company.
“Of the traffic from Pinterest, shoppers are 10% more likely to make a purchase compared to those who arrive from other social sites. Of those purchases, the average order is $80 – double the average order of customers coming from Facebook”. Shopify.com
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Google+“Using Google+ Is The Best Way To Boost Your Website's Search Ranking With Social”. (businessinsider.com)
The power of Google is undeniable. Let’s not forget that Google IS the King of search.
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YouTubeYouTube is the third most popular website in the world and according to Nielsen, it reaches more US adults ages 18-34 than any cable network. As well, with more than 1 billion unique users visit each month and over 6 billion hours of video watched each month, YouTube is definitely worth considering in 2014.
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SlideShareAcquired by LinkedIn in 2012, SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars. (Slideshare.net)
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Definitely Worth Your Time…
These are INDISPENSABLE
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Email MarketingEmail marketing is a great way to stay top of mind, build deeper relationships and helps earn trust with your customers. It is an effective strategy for prospects and lead nurturing.
Focusing on building and growing your list in 2014 will definitely pay off in the long run.
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Ten Tips for Email Marketing
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In general, the less information required to opt in, more sign-ups you'll getGive an exclusive offer or something valuable in exchange for email addresses
Reach out to your prospects with “targeted” messagesMake sure you have mobile-friendly emails
Subject lines can be the difference between an open or ignored email
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Ten Tips for Email Marketing
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Your emails should provide value, educate, entertain or help your contacts solve their problems
Keep it simple
Include a call to action in your emails
Track your results and adjust accordingly
Respect CAN-SPAM laws
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Your BlogYour website and blog should be your home-base, think of it as the anchor to your online marketing. Blogging helps to… drive traffic to your website establish you as an authority in your field connect with your community rank higher with search engines
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Blog Distribution StrategyUnfortunately, great content is not enough. Your content distribution strategy is crucial in order to get noticed.
Take a look at “How to Get Eyeballs on Your Business with a Blog [infographic]” (http://bit.ly/blogdistribution) to help you gain traffic and visibility for your blog.
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Remember…
DON’T put all your eggs in the same basket…especially if you don’t own the basket!!
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In 2014…
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If it’s working…KEEP doing it!If it’s not working…STOP doing it…or do it DIFFERENTLY!
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