CONTENT ANALYSIS OF WHATSAPP BLOG

By SYED IJLAL

HAIDER

WHAT IS CONTENT ANALYSIS?

• Content analysis is a method for summarizing any form of content by counting various aspects of the content

• Content analysis is an essential part of many top companies of the world

• Companies use blogs & websites to update their customers and they follow the content writing which is now an effective technique of engaging customers online

WHATSAPP

• WhatsApp is an instant messaging app for smartphones that operates under a subscription business model. The proprietary, cross-platform app uses the Internet to send text messages, images, video, user location and audio media messages.

CONTENT ANALYSIS OF WHATSAPP BLOG

• The blog of WhatsApp is a well-developed and up to date blog. The content of blog is very effective.

TOPICS DISCUSSED

• Content About The Current Features– (Text Messaging, Location Sharing and Voice Clip

Sharing)

• New Updates– (Group Chat, Video Sharing, Audio Sharing and

Calling)

• Famous Posts – “Why We Don’t Sell Ads”

CONTENT QUALITY

• No mistake in the content of the WhatsApp posts

• No grammar and spelling mistakes• Not just introductory but with detail• They used bold/italic words and bullets

ACCESS

• Access is presence of contact information on the blog

• They haven’t revealed their contact information including their physical addresses, email addresses and telephone numbers

• “Access” strategy is rarely used by WhatsApp blog

POSITIVITY

• Is presence of various navigational features and multi-media contents.

• WhatsApp blogs provided many navigational features – (hypertexts within posts, site search)

• Use Less video and audio contents

OPENNESS

• To Provide Visitors Feedback

SOCIAL NETWORK

• Blogroll function is considered to be used for social network building

• Facility to share posts on the social media

ASSURANCE

• Assurance is presence of various policy statements about blogs

• WhatsApp blog has links to policy statements posted in official websites– controls the flow of information– Authentic & Reliable Posts

• So that the visitors believe the information

SHARING TASKS

• Sharing tasks is the frequency of blog postings• Commonly WhatsApp posts 2-3 times a month• Sometimes once a month• Sometime less frequently than once a month.

CONCLUSION

• Content analysis provides you in sight of how much visitors visits your blog– Provides positive future results

• Well organized and reliable blog helps engaging more visitors

• Google provides authentic links when people search about WhatsApp

• Blog becomes more popular

THE END

THANK YOU