Mapping the market

Simon.Belak@hekovnik.si@sbelak

Achieving product-market fit is not a

singular event, but a process.

Problem

customers

market

company

Market bottom-up

Problem

Problem

The limits of bottom-up approach

clustering

segmentation

clustering

segmentation

Of humans and machines

Making the world legible

humanmachinevisualisation

process

⥁ ⥁learn

buildmeasure

learn

buildmeasure

human machine

New breed of KPIs

We’re actually in the reverse engineering business.

Hekovnik’s dirty little secret:

becoming

data driven

incorporating

real-time

datainto everyday

decision

making

Continues stream of data captures time

dynamics.

64%companies interested in predictive analytics 8%

deployed

profitability by 2017 from using predictive analytics

+20%

http://www.gartner.com/newsroom/id/2593815

Individual “DataTalk” coaching

Assemblage of tools & algorithms

New product development for enterprise

Data driven growth for growth companies

Business data science for individuals

now autumn