31
David Christopher Director of Inbound Marketing Simple Ways to Promote Your Journalism Online June 2015

Simple ways to promote your journalism online

Embed Size (px)

Citation preview

Page 1: Simple ways to promote your journalism online

David ChristopherDirector of Inbound Marketing

Simple Ways to Promote Your Journalism Online

June 2015

Page 2: Simple ways to promote your journalism online

@davidmchris

Page 3: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Interested People

Page 4: Simple ways to promote your journalism online

@davidmchris

People Interested In Your Content

Publication’s Readership

Then

Page 5: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

People Interested In Your Content

Now

Page 6: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Publication’s Social Networks

Page 7: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Social Networks

Page 8: Simple ways to promote your journalism online

@davidmchris

Page 9: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Social Networks

Page 10: Simple ways to promote your journalism online

@davidmchris

Journalist’s Social

Networks

Publication’s Readership

Social Sharing

Publication’s Social Networks

Page 11: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

Page 12: Simple ways to promote your journalism online

@davidmchris

Page 13: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

Page 14: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Subject’s Audience

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

Page 15: Simple ways to promote your journalism online

@davidmchris

Page 16: Simple ways to promote your journalism online

@davidmchris

Mention in Facebook Post

@ Mention on Twitter

Turn Sources into Shares

Page 17: Simple ways to promote your journalism online

@davidmchris

Page 18: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Subject’s Audience

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

Page 19: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Subject’s Audience

Niche Publication (Syndication/Reference)

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

Page 20: Simple ways to promote your journalism online

@davidmchris

Syndication

Page 21: Simple ways to promote your journalism online

@davidmchris

Reference

Page 22: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Subject’s Audience

Niche Publication (Syndication/Reference)

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

Page 23: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

Subject’s Audience

People Searching

Niche Publication (Syndication/Reference)

Social Sharing

Publication’s Email List

Publication’s Social Networks

Journalist’s Social

Networks

Page 24: Simple ways to promote your journalism online

@davidmchris

Use Google Auto Complete

Page 25: Simple ways to promote your journalism online

@davidmchris

Page 26: Simple ways to promote your journalism online

@davidmchris

Rank 6th = 3%

Rank 1st = 18%

Page 27: Simple ways to promote your journalism online

@davidmchris

CTRL+F = Find

Page 28: Simple ways to promote your journalism online

@davidmchris

Publication’s Readership

People Interested In Your Content

Then

Page 29: Simple ways to promote your journalism online

@davidmchris

Direct

Search

Social

Referral

Referral

Email

Social

Now

Page 30: Simple ways to promote your journalism online

@davidmchris

Diverse Online Traffic Channels for Newspapers

Page 31: Simple ways to promote your journalism online

@davidmchris

OKC’s Digital Marketing Conference

Sept 10th & 11th 2015

confluenceconference.org