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The marketing objective of Singham Returns was to build a franchise around the film, for which an animated caricature of Singham was created that would appeal to kids. The film had tied up with Aaj Tak to come up with a special Singham video for their popular animation series ‘SO SORRY!’ With very limited time available for marketing the film, Singham Returns’ Facebook page managed to get more than half a million followers, by mere organic promotions. The film was also trending on Twitter with hashtags like #SinghamReturns, #AataMajhiSatakli and #BajiraoSingham. For the first time, a Hindi film had launched an AUGMENTED REALITY app for Android and iOS users. The campaign was also complemented by 2 mobile games: Singham Returns-The Game and Singham Returns- Takedown. The film had also come up with a range of merchandise that became hugely successful. A co branded merchandise deal was also signed with Bewakoof.com, in order to widen the film’s reach.
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Over 600 thousand followers on Facebook in less than 2 months.
Trends on Twitter: #SinghamReturns, #AataMajhiSatakli, #BajiraoSingham
