Slideshare & SEOA Guide for Digital Marketing

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What is Slideshare?

Slideshare is a web based platform that allows users to upload and easily share presentations, documents, videos, infographics, PDFs and webinars.

What is SEO?SEO, or Search Engine Optimization, is the process of optimizing a website to increase the visibility of the pages in search engines. Or in other words,a process to organically get your website on the top of the search engines forspecific keywords andphrases.

Why SEO = SlideshareSlideshare has become a web strategy for many marketers to get their websites indirectly boosted in the search engines. A few reasons:1. Leveraging the Google Algorithm2. Connecting with Bloggers3. Increasing Overall Visibility4. A Powerful Friend of Social Media

Leveraging the Google AlgorithmSlideshare not only places your documents on their highly ranked site, but it translates them. So now you have keyword rich pages full of great content and a visual to help keep the customer on the page. Obviously, Slideshare is a huge website and has much better rankings than most of the websites out there so they are bound to be found much quicker in the search engines than your website.

Connecting with BloggersAnd Inbound Links!

Digital Marketing is about getting the word out there of your business. Inbound links are a great way to drive people to information about your company and services. Bloggers LOVE slideshare because it’s a great visual way to present a concept. Linking to the presentation is fairly simple and a great way to add additional great content to their blog. Therefore, helping you and spreading the word about your business.

Increase Overall VisibilitySEO is all about visibility. Any SEO and digital marketer that tells you otherwise, is wrong. If the search engines did not exist, what would you try to do? Get exposure by getting your brand and link on other websites. It is no different with search engines. Driving good, quality traffic to your website is the key to success. Slideshare helps with exactly that. Get the people you want to see your brand.

Powerful Friend of Social MediaSocial Media is a huge factor in Search Engine Rankings. Users are more likely to share something visual and engaging than a boring blog full of text. Slideshare gives users exactly that – engaging content to share.

ConclusionAs you can see, Slideshare is a great additional tool to pre-existing SEO strategies. It’s a perfect way to find good, quality traffic to get your brand in front of. Think of it this way: using this platform will give users information that will be found quicker by the search engines and your brand is attached to it. What better way to market is there then that! Good Luck!

Read the full article here: www.dcwmedia.com/slideshare-seo-guide-digital-marketing

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