Smart mixture CSR and Manual Linkbuilding

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  • CSRo n l i n e p r p r o p o s a lo n l i n e p r p r o p o s a l

    bet12ss

    Clear and p roved p rocess to make CSR come wi th h ighest ROI

    Clear and p roved p rocess to make CSR come wi th h ighest ROI

  • Create the miCrosite with pre setup all Content "artiCle, piCs, Clip, soCial Channel" and ContaCt

    with famous blogger, net worker for sharing Content on their Channel. the result is highest pr

    reaCh with minimum effort.

    overv iew

  • De ta il : Blogger Harvest ing anD ProsPect ing

    who do you need to reaCh?: Activists, animal lovers, educators, parents, moms, dads, politicos, the faithful, shoppers, travelers, sports fans, marketers, democrats, environmentalists, foodies, greens, Los Angelinos, New Yorkers, college grads, Pennsylvanians, etc

    where do they spend time and doing what?Are they bloggers, on Facebook, Twittering, on YouTube, etc

    1

    2

  • De ta il : Blogger Harvest ing anD ProsPect ing

    develop lists of blogs and their bloggers3method1: Search Google for exactly what you want Top mommy blogs, best green blogs

    method2: Leverage blogrolls like you would endnotesBloglines Most Popular Feeds,http://www.bloglines.com/topblogs Technorati Top 100 Blogs, http://technorati.com/pop/blogs Technorati Blog Directory http://technorati.com/blogs/directory/ AllTop http://alltop.com/

  • De ta il : ge t Blogger contact informat ion

    method 1: direCt from their blog1* Many blogs have about pages and or offer obfuscated email addresses like cja[at]well[dot]com or embedded in graphics.* Sometimes names and emails can be discovered by searching Google for chris abraham+email

  • De ta il : ge t Blogger contact informat ion

    method 2: using domaintools2Who is is a fine resource if a blog is hosted on its own domain name, such as chrisabraham.com I recommend :long-story short: if someone goes out of his way to hide his identity or email, let him go, he does not want to be contacted!

  • De ta il : soci al meDi a news r elease - smnr

    smnr summaryThe pitches are very spareOffload all content, message, keywords, images, links,

    and videos onto what is essentially a micrositeIt is convenient for clients and handy for outreachesWe can get metrics and not have to change our clients

    websites

    http

    ://b

    ancl

    uste

    rbom

    bs.s

    mnr.

    us/

  • De ta il : soci al meDi a news r elease - smnr

    To be honest, bloggers are even lazier than journalists.A lot of the time, bloggers steal images and entire tracts of copy, paste it, and then just do a blockquote attribution.

    http

    ://i

    nter

    nati

    onal

    medi

    calc

    orps

    .smn

    r.us

    /

  • De ta il : soci al meDi a news r elease - smnr

    We can define message, keyword-density, and even sneak SEO-optimized links in SMNR.This allows to easily keep everything closer to on message than you usually can

    http

    ://f

    resh

    air-

    news

    rele

    ase.

    com/

  • De ta il : toPic Uni verse

    topiC universe summaryGenerally, before any outreach, bloggers are

    combined into a master universe to make sure there are no dupes or doubles.

    One blogger can have more than one email check for doubles.

    Make sure the master universe does not contain A-list or do not contact bloggers (check twice).

  • De ta il : oUtgoing message

    outgoing message CummaryShort, terse, minimal, highly textual, with a

    clear message and a clear requestAny verbiage that sounds like it is selling or

    marketing must be removedAll assets, graphics, movies, or videos are

    collected into a microsite or SMNRDo not include conversion GIFs, hyperlinks, hot

    emails, images, or attachments

  • De ta il : oUtgoing message e xamPle

  • De ta il : oUtgoing message e xamPle

  • De ta il : message r esPonD

    respond QuiCkly & with loveDont use autoresponders or let emails wait until

    morning. When we send out an email outreach, we staff the INBOX almost constantly over the next hours and days

    If a blogger gets pissed off by a pitch, we have only minutes to respond

    A personal, immediate, and human response can make the difference between earning a blog post or being forwarded to Bad Pitch Blog

    When respond, never lock horns or rise to the bait people have busy, complex, lives:

    Be kind, for everyone you meet is fighting a hard battle -- Philo of Alexandria

  • De ta il : message r esPonD e xamPle

  • De ta il : How to follow UP BolDly anD ProUDly

    how to follow upIf we dont get a reply from a blogger, we send 3-4

    follow-up emails.We assume that email gets lost, blocked, de-

    prioritized, ignored, missed, or put off until later and later never comes because folks are just busy.

    The squeaky wheel does get the grease and we get our biggest successes in response to the second and third email outreaches.

    We generally allow a week to pass between email follow-ups.

  • De ta il : ema il follow UP e xamPle 1

  • De ta il : ema il follow UP e xamPle 2

  • De ta il : ema il follow UP e xamPle 3

  • De ta il : tracking r esPonses & ment ions

    traCk with working sheetBe sure to always track who replies.Also, be sure to remove anyone who asks

    immediately.Finally, if you cant find their email, ask them if

    they use another some people collect all their email into one account, usually a Gmail account, and reply from there.

  • De ta il : tracking r esPonses & ment ions

    traCk by mentionAlso, be sure to track all blog mentions as they occurUsing Google Alerts and Google BlogSearch is

    generally good enoughDont hesitate to ask your bloggers to pop you the

    link to their post when they say that they willAlso, dont hesitate to hold a blogger accountable

    for posting if he offers

  • De ta il : leave tHe Proof to sa iD " tHank "

  • De ta il : earneD meDi a ment ion e xamPle 1

  • De ta il : earneD meDi a ment ion e xamPle 2

  • De ta il : me tr ics & r ePort ing

  • De ta il : me tr ics & r ePort ing

    This chart breaks online mentions into social media platform

  • thank