2016THE FUTURE OF YOUR WEBSITE

5

1MAKE IT EASY TO GET AROUND

2COLOUR IS A POWER – WIELD IT WISELY

4CHECK YOUR FORM

BE A SOCIAL BUTTERFLY

As we move into 2016, it’s time to get serious about your website and how it helps you recruit new clients.Whether you’re starting from scratch or revamping, make your website work for your business with our step-by-step guide.

55% of users spend under 15 seconds on a website. Make every second count and keep navigation simple.

It’s as easy as one, two, three. If clients can’t find what they’re looking for in three clicks or less, they will probably leave. Test your navigation with current clients

and friends – an extra pair of eyes always helps!

3SAY YES TO SEO

Put your social icons in your navigation and footer to make it easy for clients to find. A call to action helps too. #followusnow

Clients want to connect with you on social media, but it’s #nearimpossible if your social channels are hidden.

@SnapAustralia

@SnapAustralia

5.49PM

5.25PM

7THINK ABOUT DEVICES

Use Google Analytics to see the most common devices used to access your site, and test your website on those devices to make sure everything works perfectly.

SITES THAT DON’T DISPLAY PROPERLY ARE CERTAIN TO DISTRACT CLIENTS FROM YOUR BUSINESS MESSAGE

Email

client@letsworktogether.biz

How did you find us?

Google, thanks to your excellent SEO!

Do you like our website?

Please stop giving me more fields to fill in.

Message

I like it when forms are simple and quick

to fill out. I want to give you a bit of

background on my enquiry and provide

my contact details so we can talk further.

Name

Mr Client

If you’re not on Google, you may as well not exist.93.65% of online Australians use

Google as their go-to search engine!

SEO is how your business gets found online, so make sure you pay attention to things like the keywords you use on your site and loading times. This is also the year

to make your website mobile-friendly if you want to be top of searches.

8

WANT YOUR WEBSITE TO HAVE MAXIMUM IMPACT FOR CLIENTS IN 2016?

TESTS ARE GOOD!

CONTACT SNAP TO FIND OUT HOW YOUR WEBSITE DESIGN AND MARKETING CAN BENEFIT YOUR BUSINESS

POP QUIZ! SHOULD YOU TEST?1. All the links on your site?

2. How your site works across multiple

devices?

3. Loading times?

4. Accessibility with different settings,

such as Java and Flash functionality?

5. All of the above?

Answ

er: All of the above!

You probably didn’t like them in high school, but regular tests are essential for maintaining a good website.

6GOOD CONTENT IS KING

EVERY QUARTER, PERFORM AN AUDIT OF ALL THE CONTENT ON YOUR WEBSITE. YOU MIGHT BE SURPRISED AT WHAT YOU FIND!

Out-of-date content, pages under construction for more than a few weeks and broken links

have no place on a website in 2016.

DO YOU LOVE YELLOW ON GREY?BLUE ON NEON GREEN?

Having the right navigation means nothing if your website gives clients a headache! Stick to a couple of colours on

your website design to accentuate key sections.

Search for business in your region?