Embed Size (px)
Citation preview
SOCIAL INFLUENCE – Changing Minds
- Arti Vadnerkar
DefinitionSocial Influence states that our behaviour is
intentionally or unintentionally influenced by
others.
Major factors affecting social influence:
Conformity
Compliance
Obedience
Factors Affecting Social Influence ConformityThe need to belong causes individuals to conform.
ComplianceGetting people to say ‘yes’ to a request.
ObediencePart of conformity that involves obeying authority
figures.
4
Which of the lines on the left most closely
matches line A on the right?
A1 2 3
What would you say if
you were in a group of
6 others, and all
agreed the answer
was 3?
Solomon Asch’s
Experiment
Techniques Foot in the Door (FID)
Small request is made first, followed by larger
request.
Techniques Foot in the Door (FID)
Small request is made first, followed by larger
request.
Hmm…
Ok
Mom, can I go
and play with
my friend?
Small
Request
Techniques Foot in the Door (FID)
Small request is made first, followed by larger
request.
Alright.
And can I stay
at his place?
Large
Request
Bait and Switch
Custome
r
Switch
Buy
some
other
product
Bait
Bait and Switch
Wow!!
Car SaleBait
That’s Not All
Offer a product and then slowly add the
increments/discounts, free products.
That’s Not All
Offer a product and then slowly add the
increments/discounts, free products.
That’s Not All
Offer a product and then slowly add the
increments/discounts, free products.
That’s Not All
Offer a product and then slowly add the
increments/discounts, free products.
That’s Not All
Offer a product and then slowly add the
increments/discounts, free products.
Door in the Face (DTF)
Getting a ‘No’ first and then a ‘Yes’.
Door in the Face (DTF)
Getting a ‘No’ first and then a ‘Yes’.
Hey.. Can you
donate Rs.
500?
No dude.
That’s too
much.
NO
Door in the Face (DTF)
Getting a ‘No’ first and then a ‘Yes’.
At least 100
bucks. Hmm.. Ok.YES
