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Social Media Advertising:Facebook and Twitter and LinkedIn
Oh My!
Stephanie Schwab@stephaniesApril 15, 2015
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2Source: http://www.slideshare.net/WishpondTechnologiesLtd/social-media-roundup-2014
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Use Facebook ads because….Everyone is on Facebook, even B2B employees
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Target based on demographics and interests
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Broad range of ad goals
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Page Post engagement
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Clicks to website
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Website conversions
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Offer claims
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Budgeting
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Analytics
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Use Twitter ads because….Volume and usage among B2B is high
Source: Twitter
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Target based on location and interests
Source: Twitter
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Ad goals
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Promoted Tweets
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Website cards
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Lead cards
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Budgeting
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Analytics
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Use LinkedIn ads because….Superior B2B targeting
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In-depth audience filters
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Campaign goals
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Ad targeting
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Ad targeting
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Text ads
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Sponsored updates
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Budgeting
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Analytics
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LinkedIn Ads Examples
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Resources
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Getting Started With Social Ads Facebook
• Easy and Effective Facebook Ads• How Facebook Ads Work
Twitter• Grow Your Business With Twitter• Twitter Advertising Blog
LinkedIn• LinkedIn Marketing Solutions• LinkedIn Ads Playbook• LinkedIn Guide to Sponsored Updates
Thank You!
Stephanie Schwab@stephanies
www.crackerjackmarketing.com
