The  We r x   i n  McK i nney    

Social Media For Business

25 years in Sales & Marketing; CS&M Officer and Entrepreneur

Scott Berry Managing Director, Owner MarketCrest @mscottberry

Hello!  

How To Use Social Media For Your Business

1  Introduction & Context Of Social For Business

2  Keys To Using Social For Business

3  Open Discussion Q & A

Where  Social  Media  Should  Fit  Into  Your  Marketing  Strategy  

Context

Social  Media  &  It’s  Role  In  Content  Marketing  

To  Sound  The  Alarm  For  Content  Marketing  

Social  Media  Examples  

Keys  To  Using  Social  Media  For  Business  

Top 10

Make  Sure  You  Need  It  Don’t  Invest  In  Social  

Media  Because  Everyone  Else  Is  Doing  It.  

 

#10

Have  A  DeIinitive  Message,  Voice  And  

Purpose    

#9

May  It  A  Conversation,  

Engage  With  People    

#8

Advertise/Boost  Your  Own  Content  

(but  don’t  buy  followers)  

 

#7

Follow  The  70/20/10  Rule  Of  Content  Publishing  Curate/Create/Other  

 

#6

Know  That  Bland  Content  Is  NOT  

Better  Than  Nothing    

#5

Measure  Your  Results  With  Google  

Analytics    

#4

Select  The  Proper  Social  Channels  To  Work  &  Write  

Differently  For  Each    

#3

Post  Daily  And  Use  Proven  Best  Practices    

#2

Be  Brand  Compliant    

#1

Repost  The  Best  Performing  Posts  

 

Bonus

   Business  Social  Media  Is  Not  Kidstuff,  It  Can  BackIire  

Keep It Business

THANK  YOU!  

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