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SocializingHow to look professional online and start the conversation
How Many People are Really Online?
Yes, that is BILLION
Socializing
Wanna Hangout?
Facebook 1 billion
Twitter 500 million
Google+ 340 million
LinkedIn 200 million
Tumblr 150 million
Pinterest 25 million
Insite Software Is Active on:
Google+
Stumble
First in a Series
Why a profile photo is important
How to understand your audience
To tell a story and craft a message in the 1st person
How to join and participate in groups & discussions
LinkedIn Workshop - In this session you will learn:
The first step…MAKE A GOOD IMPRESSION
Persona is key… who are you anyway?
Full Disclosure…Be Cautious of TMI! There are NO “Do-Overs” - Online is not very forgiving
Opps…Did I say that out loud?
Photo Examples
One Example• Professional Photo• Searchable Components
• Headline w/Key Words• Loan Officer• Company• Relevant Message
• Persona Matches Photo
Needs Improvement• No Photo• Non-Searchable Headline• No Key Words• Vague-Is this a real person?
Best Practice: No cropped party photos, ex-girl friend’s arm or ex-fiancée’s shoulder
Who is the audience?
200 Million Global Users
Business Connections & Networking
Exchanging Ideas
Thought-Leadership / Influence
Groups and Discussions Dialog
Looking for Jobs
What are they specifically doing and looking for on LinkedIn?
Introduction: Tell a Story
Examples of a good introduction:• Conversational, story telling • Words that flow and play nicely together• Convey the message in the “first person” dialogue • A paragraph (maybe 2 short paragraphs at most)
Not as successful:• Salesy language• Too long and wordy• Too short and choppy • Misspelled or misused words
Craft a message not a novel
How to tell a story?
A strong headline with key words
Craft a dialogue, personalize your persona
Be human so people want to connect
Lists with bullets are good (no more than 6)
Remember: LinkedIn is not Facebook or Twitter
Tone and messaging on LinkedIn
Check it out… You Choose!Which is more pleasing to the eye? Which would you be more likely to read?
Discussion in Groups
• Like a Discussion in Groups• Give a one Sentence Synopsis • Comment on a Discussion in Groups
Ask a question, answer a question within in groups
Discussion in GroupsAsk a question, answer a question
eCommerce Insite
Sitecore eCommerce
Socializing OnlineQuestions?
Resources
http://visual.ly/day-life-internet?utm_source=visually_embed
Infographic Resource:
http://www.jeffbullas.com/2012/11/09/personal-branding-on-linkedin-10-mistakes-to-avoid
LinkedIn Resource: Likeable Local
