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Social Media in Indonesia Compiled by @pitra | Stratego Compiled by: Pitra | www.strategocorp.com

Social Media in Indonesia - Social Media for Social Good

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Social Media in Indonesia

Compiled by @pitra | Stratego

Compiled by: Pitra | www.strategocorp.com

Social Penetration in Indonesia (Based on active users of the largest active social network in the country)

25% Source: wearesocial.sg

(62 millions of people)

World average: 26%

Time Spent on Social Media in Indonesia

2 hours 54 minutes

World average: 2 hours/day

Source: wearesocial.sg

per day

Mobile Users Accessing Social Media

74% Source: wearesocial.sg

Social Media Use in Indonesia

Instagram

LinkedIn

Google+

Twitter

Facebook

Any Social Network

Own an account Used in the past month

Source: wearesocial.sg Figures represent percentage of internet users.

Facebook in Indonesia

Source: joyintermedia.sg September 2014

Twitter in Indonesia

YouTube in Indonesia

YouTube in Indonesia

Source: socialbakers.com

Tell me… is it a social media or not?

FACEBOOK

TWITTER

KASKUS

BLOG

PATH

INSTAGRAM

WHATSAPP

Social Media: forms of electronic communication through which users create online

communities to share information, ideas, personal messages, and other content.

Source: merriam-webster.com

Social media built on…

Personal connection Interest connection

You on Social Media

Act on social media like you act in real life

Identity profile

You are what you post

Be a friend to get a friend

Share it but don’t push it

Appreciate others

Creating Business Account on Social Media

Online brand personas reflect the brand’s characters

Different network, Different community,

Different content, Different tone

Facebook profiles, groups, pages Profiles Groups Pages

Example Pitra Social Media Strategist Club

Microsoft Lumia Indonesia

Designed for Individual Individuals/ communities that has a common interest

Company/ organization

Viewable Depends on privacy setting

Public or private Public

Connection Friend Join Like

Number of connection

5.000 max Unlimited Unlimited

Where to create facebook.com facebook.com/pages/create.php

facebook.com/ browsegroups

Insights No No Yes

Custom URL Yes No Yes

Facebook page

Facebook applications

Facebook applications

Twitter

• Have a reason for people to follow you. • Be useful to others. • Listen and converse. • Picture says better than text only. • No hard selling. • Don’t spam.

Check your ID before you post

Photo, video, and audio sharing

Blog

www.awesometrics.com/category/blog/

renovit-multivitamin.com

Social Media Strategy

1. Understanding your customers

• What social media are they using? • How often they use it? • What’s their online behavior? • What are they talking on social media?

http://search.twitter.com http://www.facebook.com/search http://websta.me

2. Roadmap strategy

• What are your competitors do? • Where are your competitors on social media? • What’s your target on social media?

Just because you could, doesn’t mean that you should

3. Listening & Monitoring

• What’s your search terms that identify social media content?

• Deploy suitable tools to monitor Manual

search.twitter.com

facebook.com/search

websta.me

Kaskus Search

others

Automated

Tweetdeck

TrackUr

SocialBakers

SharedURL

Hashtracking

JamiQ

others

Advance (Automated &

Managed)

Hootsuite

NoLimitID

MediaWave

Radian6

Brandtology

SproutSocial

Sysomos

others

Social Media Activities

Maintaining engagement Provide

customer support

Deliver useful content

Help a cause Driving leads

Deliver engaging contents

Be witty

.. but be careful when posting sensitive content

Content that has entertainment values

Content that has personal values

Content that has utility values

Content that has monetary values

1. List every feature of product.

2. For each feature list the benefit.

3. Link the benefit to the feature from the customer’s perspective.

Content about the product itself

Real time marketing

Real time marketing

Customer support on social media

Deliver fast response

Social movement with social media

@trotoarian

airbnb.com/rooms/1254243

change.org

facebook.com/JembatanAnakBangsa #jembatananakbangsa

Social Cause

1. Understand the social issue and the cause’s goal.

2. Find social media channels that would relate to the audience target.

3. Connect to social media influencers to help elevate the issue.

4. Keep the issue awareness up by creating several activities.

Social Media Crisis

Many causes of crisis

Offline activities

gone wrong

Misleading online

contents

1. Acknowledge

Say that you aware of the situation.

Adapted from: www.slideshare.net/jaybaer/8-steps-to-manage-a-social-media-crisis

2. Be sorry

Fastest way to be forgiven is to be truly sorry.

3. Be sincere and transparent

4. Create a crisis FAQ

A place housing the answers, updated.

5. All employees are spokespeople

Official channels became irrelevant.

Social Media Tools

Facebook Insights

Analytics.twitter.com

Followerwonk.com

Topsy.com/analytics

Tweetarchivist.com

Iconosquare.com

www.slideshare.net/socialmedialandscape indonesiadigital.tumblr.com

www.strategocorp.com strategocorp.tumblr.com strategoplay.tumblr.com

youtube.com/strategioptima

Social Media in Indonesia