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Social media marketing tools like Twitter, Facebook, LinkedIn and blogs provide a fast and cheap way to keep in touch with clients and prospects, keep an eye of competitors, and keep up-to- date with industry trends. Many smart lawyers are now using social media to gain exposure for their law firms and gain advantage over their competitors. Social Media marketing

Social Media Marketing Plan For Attorneys

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Page 1: Social Media Marketing Plan For Attorneys

Social media marketing tools like Twitter, Facebook, LinkedIn and blogs provide a fast and cheap way to keep in touch with clients and prospects, keep an eye of competitors, and keep up-to-date with industry trends.

Many smart lawyers are now using social media to gain exposure for their law firms and gain advantage over their competitors.

Social Mediamarketing

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The first step you should take is find out what conversations are already going on about your law firm or your lawyers in public, online. Head over to Google and do a search for your brand name. Next, see what bloggers are saying by doing the same search on the Google Blog Search.

Finally go to Twitter and search for your brand name there. Each conversation or result that you find is an opportunity to influence. If no-one is mentioning your law firm, why not? You’re probably not interesting or remarkable enough (we’ll talk about how to fix that in Step 5).

Find out What People are Saying about Your Law Firm

1.

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We find that most law firms start out by assuming that the best social media platform for them is LinkedIn, but that’s not necessarily the case. It’s best to do some research first. Create a list of keywords that reflect your law firm’s areas of business.

Phrase them in the way your clients might talk about those topics. Next go through each of the major social networks and search for those terms.

Find out Where People Discuss Topics You Care About

2.

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Based on your research, now it’s time to choose the social media platforms you are going to invest time in. Don’t spread yourself too thinly. Start with one or two platforms to begin with. Take the time to plan the approach you are going to use.

At this point it may be worth taking a look at what your competitors or market leaders in your sector are doing. If you can spot what types of activity is proving successful for them, you may be able to easily copy their approach. Another great idea is to take a look at what is working in similar fields and adapt the ideas to your industry.

Choose Your Platforms, Plan Your Approach

3.

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How will you know if you have been successful, or if the return has been worth the effort?

Set Some Goals4.

Make sure that your efforts are measurable, and that you track your ROI with specific goals such as website traffic referred or number of followers gained.

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6Plan Your Content, Set a Policy

5.

This sounds rather formal,but it needn’t necessarily be.

What you really need to define is what the constraints are on what you are allowed to say in public. Take a moment to think about it, and you’ll find that mostly this is common sense.

Effective use of social media means creating content that is provocative to your audience. That is, it provokes a reaction in the readers such that they want to share it with their friends or engage with you on the topic.

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For social media to be effective you need to have a routine.

Plan what effort you can commit to it and keep to it. Maybe it’s just an hour a day. Schedule some time for that, plan the routine tasks that you will do – e.g. deleting spam, and responding to comments.

Be sure to plan the time for creating new content.

Have a Routine6.

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8Get Everyone in Your Law Firm Involved

7.

One of the challenges of social media can be getting it to scale. The best solution we have found is to make it a little bit of everyone’s job.

Encourage everyone to get online and do their bit. Encourage your fellow lawyers to connect with clients and prospects, and ask them to re-tweet and re-post your good news stories to their followers.

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Build Social Media into Your Real World Events

8.

With your team up and running on social media, start to build social media marketing into your real-world events. When you host an event, encourage attendees to tweet thereby spreading your message for you.

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Create a Blog9.

Your blog is tremendously important.

Think of your blog as your home base – the place where you want to send people to read more about you and your amazing law firm. All the other places you frequent in social media, those are your outposts – the places where you go to reach out to a new audience and let them know you exist.

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Find Leads, Build Relationships10.

By now you’ll have people talking about you on social media all the time, right?.

They may be sharing your blog posts, discussing the events you’ve hosted, or simply chatting with your lawyers. Each one of these is a lead. Have a process for tracking them and following up with them.