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What is the real impact of social media on search?

SOCIAL MEDIA & SEO:Separating Myth from Fact

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• 70+ person digital marketing agency• Clients from startups to Fortune 100

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Is social media a direct ranking factor?

Could I be a stock photo

model?

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Is social media a direct ranking factor?

Is social media a direct

ranking factor?

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“Yes, I can confirm we do use Twitter and Facebooklinks in ranking.” Matt Cutts

December 2010

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Moz 2015 Search Ranking Factors

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“We don’t currently have any signals like that in our web search ranking algorithm.”

Matt CuttsJanuary 2014

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What about those correlations, Matt?

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“Sites that get lots of shares are so good,they likely also earnsignals that do affectrankings, such as links.”

Matt CuttsJanuary 2014

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Social media posts are treated like any other web page for search

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Does Facebook Affect SEO?stonet.co/fbseo2013

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How Does Google Index Twitter?stonet.co/twitterindexing

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Even after the firehose was turned onstonet.co/twitterindexing

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Google doesn’t even attemptto index all of the social web

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What about Google+?

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Direct measurement of Google+ Impact on Rankingsstonet.co/gplusranking

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Google doesn’t feel secureabout social network access

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“We were blocked by one social site for 1-1/2 months.”

Matt CuttsJanuary 2014

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“We were blocked by one social site for 1-1/2 months.”

Matt CuttsJanuary 2014

It was Twitter!

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Google has low confidencein verifying identity

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Sure we know THIS guy...

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But are we sure this isyour Aunt Edna?

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So...Does Google pay anyattention to social for search?

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stonet.co/TweetIndexing

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Maybe...discovery of what’s hot right now

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Maybe...discovery of what’s hot right now

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“Be on social media not for search rankings...

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“...but to build your brand & drive qualified traffic.”

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Toughest Keyword for your competitors to beat. Ever.

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www.stonetemple.com@stc_corp

Thanks!