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Automated Guest WiFi Marketing and Analytics

Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

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Automated Guest Wi-Fi and Social Marketing System

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Page 1: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Automated Guest WiFi Marketing and Analytics

Page 2: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

It’s time to turn your Free WiFi into a

Social Marketing Machine!

Page 3: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

All businesses believe that their WiFi is secure, but

89% of them are wrong.

What if you could be confident that you were offering a Truly

Secure WiFi connection to your customers?

Page 4: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

What if you could collect your customer’s social and contact

data and automatically capture it into a cloud-powered

marketing engine?

Page 5: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

What if the marketing engine then allowed you to send

messages to targeted customers, utilizing their

demographic data?

Page 6: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

WithBy allowing your customers to securely connect, collecting their contact &

social information, and engaging them on social media & through email, your Free WiFi will become a Social Marketing Machine.

You Can!

Page 7: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Do My CustomersReally Want Free WiFi?

Page 8: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Does WiFi Impact Consumer Choices?• 74% of respondents would be happy for a retailer to

send a text or email with promotions while they’re using in-store WiFi. (On Device Research)

• 77% of even the “least” WiFi interested shoppers, age 45+, are positively influenced by in-store WiFi availability. (Accenture)

• When asked, 94% of people say Free WiFi is the most important hotel amenity. (Hotel Chatter)

• 64% of consumers make a restaurant choice based on availability of WiFi services. (Accenture)

Page 9: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

I Can’t Live Without My Phone!• Mobile users check their phone 150 times each day.

(Kleiner Perkins Caufield & Byers's)

• 90% of people have a mobile device in reach 100% of the time. (Pew Research Center)

• 80% of smartphone users check their phone within 15 minutes of waking up. (IDC)

• 67% of smartphone users check for messages without being notified. (Pew Research Center)

Page 10: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Is Security Important?• 77% of people that use Free WiFi have experienced

cyber crime in the form of stolen personal information. (Safe Wireless Networking)

• More than 1 million people become victims of cyber crime every day. (Extreme Networks)

• 89% of all public WiFi networks are not secure. (Norton Cyber Crime Report)

• HIPAA Privacy and Security Rules define compliance. Most WiFi connections are NOT HIPAA Compliant. (Summit4Med)

Page 11: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

What Do All These Facts Mean?

Your Customers:Want Free WiFi

Are making decisions based on its availabilityAre willing to give you their info in exchange for Free WiFi

You:Want Customers

Want Their Contact InfoWant to Market to Proven Buyers

Page 12: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Here’s How It Works

Page 13: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Approves Wall Post (optional)

Customer Chooses Social Connection

Customer Accepts Terms

“Likes” Business (optional)

Customer is Redirected to

Webpage of Your Choice

Our hardware and software use the same security that banks, Amazon.com, and The United States Military uses.

Page 14: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

In Return, Your Business Gets…

Page 15: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Automatically Collect Customer Data

By connecting to your Social Spot WiFi, your customer is allowing you to collect their data such as age, gender, location, and more.

By collecting this data, you are able to:

Segment your customers based on demographicsSend email messages to targeted segmentsConnect socially with your customers and their friendsRequest reviews, build event attendance, and more!

Page 16: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

What Does the Data Look Like?

Page 17: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Engage Your Customers!

Right from Your Marketing Engine, you have a full range of powerful retargeting opportunities.

Send triggered coupons, targeted email offers, and engage with them through social media.

Notify your most interested customers about relevant special events, specific offers, or reward them for their loyalty.

Page 18: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Time Triggered Email Birthday Email Loyalty EmailVisit Triggered Email

Page 19: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

So Why is this Important to My Business?

Page 20: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Capture valuable customer data:

Real name Personal email address Gender Age Visiting Habits & more!

Social Spot WiFi Automatically Builds Your List Fast

New and returning visitors will be automatically added to your email marketing database.

Page 21: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Your Facebook Friends are:

80% more likely to visit you than non-fansSpend 43% more than non-fans11% more likely to become a loyal customer85% more likely to recommend your brand

Instantly increase customer loyalty while capturing social data for intelligent marketing and retargeting.

Why Are Social Connections Important?

Page 22: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Customers willingly give you their information-

No More Asking!

(or begging, pleading, bribing, etc.)

And The Best Part?

Page 23: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

• 39% of adult users have between 1 and 100 friends

• 23% have 101-250 friends• 20% have 251-500 friends• 15% have more than 500 friends• 250 friends is the average for all

Facebook users!PEW RESEARCH CENTER Internet Project Survey Aug. – Sept. 2013

Putting a Value on FriendshipFacebook users differ greatly when it comes to the number of friends in their networks:

Page 24: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Let’s Do The Math!

How many customers come into your business on an average day?

Multiply by 30 to determine how many customers you have in an average month.

Multiply by 250 average friends to determine the social reach of your customers.

If just __% of your customers connected to your Free WiFi by social media, how many people would you reach?

Page 25: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

The Money Is In The List

Page 26: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Includes:• Marketing Engine BackOffice• Contact Database• Send Unlimited Emails• Marketing Tips & Advice• Customer Support • Everything it takes to keep you going!

One Time Setup & ConfigurationIncludes:• Device Activation• Router Configuration• Splash Page Configuration • Branding/Graphic Setup• Marketing Resource Pack• Everything it takes behind the scenes to get you going!

$249

Monthly Service

$249/Per Month

No Long Term Contract Required!

Your Social Marketing Machine

Page 27: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Getting started is simple…1. Just Say Yes!2. Login to your Marketing Engine.3. Setup your Autoresponder messages and triggers.4. Access and print your marketing materials, found in our client area.5. Put up Posters, Door Clings, and Table Tents to get people to log in.

Can be managed in as little as 1 hour per month! Includes verifying your campaigns, adding new event reminders, and managing your contacts.

I can complete a lot of the process with you now, in just minutes! Ready to get started?

Let’s Start Collecting, Connecting, & Engaging!

Page 28: Social Spot Wifi - Turn Your Free Wifi Into A Social Marketing Machine

Thank You!

We can’t wait to help you attract more new customers, increase your sales, and build more engagement and

loyalty with your current customers.