Social Star - How to use LinkedIn for your Personal Brand by Andrew Ford

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This presentation by Andrew Ford, founder of Social Star, covers all the essential tips and tricks of how to leverage LinkedIn to establish a Powerful Personal Brand. It touches other social media such as the decline of Facebook and rise of Google Plus, however focusses on LinkedIn as the most powerful business tool available. Andrew's three step formula covers how to create your brand and details the five essential brand assets everyone needs to get right.

Text of Social Star - How to use LinkedIn for your Personal Brand by Andrew Ford

  • 1. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Wednesday 25th June 2014

2. WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord 3. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Problem How to stand out in a noisy world 4. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Solution Attract rather than Find 5. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 But How? 80 million people are Googled every day - Ruby Media Group 6. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Be Found Google and social media is where people search for you and your business. Content is the key! 7. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Lead People to You 8. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Social Media Headache? 9. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Keep it Simple 10. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 11. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 12. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 13. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 14. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 No longer a resume site NOW a powerful business network LinkedIn 15. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Personal Branding 16. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Who it works for People Driven Businesses 17. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 It works because 90% of people trust a peer recommendation and only 14% trust advertising - Eric Qualman 18. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Push Marketing Advertising Marketing Ads Google SEM Social ads Push Money Quick and stop Change in Thinking Attraction Marketing Branding Networking Content Google SEO Social posts Attraction Effort Slow and continued 19. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 20. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Create Attraction Proven process LeverageUnderstand Build 21. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Who is it for? Everyone 22. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Brand Assets Tagline Biography Website Photography Social Media 23. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 1 Photography 24. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Hero Shot White or dark background In studio Chest up headshot Open, friendly, smile Its all in the eyes Think of yourself doing what you love at work Dress as you would at work Wear your star outfit Star Photos Personality Shots What is your personality? Bring several changes of clothes Full length, siting, mix it up Creative expressions Be more you Think of you doing an activity you love Weekend wear 25. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before Star Photos After 26. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before Star Photos After 27. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 2 Tag Line 28. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Tag Line Tips Describe your value not your job title Make it key word specific for your services Can feature your company name Can tell a story, it depends on what your attracting Places LinkedIn Personal Website Company Website Biography About.me Facebook Twitter Google + Pinterest 29. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 3 Biography 30. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Full Bio 500 words max One page with photo Personality and qualifications Written in third person Personal website Conferences Star Bios Short Bio 300 words LinkedIn, Facebook, Google + etc Company website Take out qualifications section 31. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Before Star Bios After 32. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 4 Website 33. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Company Website Ensure you have your name, photo and bio there Have LinkedIn connection Have your photo correctly named Have your information as text not images Star Website Personal Website Buy www.yourname.com.au If not available buy .net.au or .me.au Create a site in Wix, Weebly, Wordpress or Square Space Create a blog from here Create links to your work website Connect all social media 34. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Step 5 Social Media Channels 35. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Connection Channels LinkedIn Facebook Google + Blog followers Email subscriptions Social Star Broadcast Channels Twitter Pinterest Instagram YouTube Snap Chat 36. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 LinkedIn Offer Professional Photo Shoot Professional Tag Line Professional Biography LinkedIn Workshop 2 hours Standard Price $1,500 Three 2 hour brand workshops one to one Full LinkedIn review Personal brand website Three months of brand coaching Full brand makeover $5,000 LinkedIn Stats Worlds largest business network 1 of 3 business people (6m Aust) 93% of Marketers rate LinkedIn as effective for generating leads LinkedIn drives more traffic to B2B blogs and sites than Twitter, Facebook and G+ combined LinkedIn members are 50% more likely to engage with a Company they engage with on LinkedIn 65% of companies acquired B2B leads through LinkedIn 37. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Websites www.socialstar.com.au www.andrewford.com.au www.About.me/fordy Connect With Me Social Media LinkedIn : sirford Facebook : andyjford Twitter : @sirford Instagram : sirford Youtube : Andrew Ford Google + : Andrew Ford 38. WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord 39. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 About Us 40. WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Social Star specialises in digital branding advice for business professionals and high profile individuals to unleash their authentic brands online. 41. The concept of branding yourself in a personal and authentic way; rather than simply marketing impersonal messages or products. Review Current Brand Brand identity Find your audience Build online assets SKETCHWWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Create partnerships Utilise social media 42. Personal Branding for the individual. Build, utilise and position your own personal digital assets to cut through the crowded digital space. SKETCHWWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 Corporate Building a highly targeted, highly tailored strategy to integrate our personal branding with a business focus. 43. PERSONAL WEBSITE DIGITAL CRITIQUE & TRAINING PROFESSIONAL BIOGRAPHY BRANDING STRATEGY PUBLIC RELATIONS PROFESSIONAL PHOTOGRAPHY We have in-house photographers that specialise in capturing an individuals presence on film. One of the best ways to position your personal brand online is a website. Social Star builds you a custom website so the world knows who you are and what youre about. Our digital aficionados will review your current online channels and teach you art of social networking to developing significant partnerships. We are a full service digital branding agency that focuses on the individual first, then the organisation. Our core branding consists of Writing a biography can be difficult, particularly if youre writing about yourself. Thats why Social Star has dedicated biography writers. In addition to building your personal brand we work with you to develop the most strategic approach to launching it. In addition to building and launching your brand online we can show you how to manage this newly developed image. SKETCHWWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 101 44. Critique Training Website Biography Strategy Photography This is you What do you do? What are you doing online? Evaluate. Respond. Engage. You online Who are you? WWW.SOCIALSTAR.COM.AU | +61438390613 | 5 OXFORD ST, SOUTH YARRA, VIC, 3141 45. WWW.SOCIALSTAR.COM.AU | +61438390613 | @SirFord