SOCIAL TV 2.0: integrating social networks into TV

1

OTT TV World Summit - Orange - @christopherufin

SOCIAL TV 2.0: INTEGRATING SOCIAL NETWORKS INTO TV

Christophe RufinOrangeDirector, Cloud, TV & Entertainment Ecosystems Twitter: @christopherufin

9th - 12th November 2015Millennium Gloucester Hotel, London, UK

2


Orange and contents

3


Open-innovation

4


Watch with Twitter

5


Watch with Twitter

6


Orange + Twitter: a breakthrough live experience

Social TV Innovation Of The Year

7


2,3MActive Twitter users

over 6MOrange TV HH

Watch with Twitter market figures - France

meet

Source: http://www.blogdumoderateur.com/chiffres-twitter/

8


Impact of Social TV over audience

source: Nielsen Nov. 2014

9


Impact of Social TV over audience

+10% tweets on a show

=+1,8% audience

7 days later

source: Nielsen Nov. 2014

10


The playground

Adapted from The Verge – “Over the top: the new war for TV is just beginning”http://www.theverge.com/2012/11/12/3633984/future-of-tv-over-the-top

11


What is TV? – according to broadcasters

87% OF BROADCAST PROGRAMSARE WATCHED LIVE

12


What is TV? – according to OTT

13


What is TV? – our vision

1980 1990 2000 2010 2020Sources: Wikipedia Commons, www.planar.com

14


TV experience specifics

Premium Passive Shared

15


Re-inventing the Twitter App for TV

16


Consequences on the UI

Premium Passive Shared

leverage the screen real estate simple interactions no login

17


The secret sauce: APIs

TV show ranking based on popularity algorithm

Matching of tweets based on hashtags, semantic analysis and machine learning

18


That’s only a 1st step

19


That’s only a 1st step

Quality over quantity Build and learn Blend the service into live TV

20


ThanksTo download this presentation:

http://slideshare.net/christopherufin

Follow me on Twitter!@christopherufin

SOCIAL TV 2.0: INTEGRATING SOCIAL NETWORKS INTO TVOTT TV WORLD SUMMIT – 2015

Marketing

SOCIAL TV 2.0: integrating social networks into TV