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SoLoMoGet your business further
SoLoMo?SocialLocalMobile
1Social network are everywhereGeolocation is part of our everyday lifeBe where your customers are++
2
3Source:http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014
Internet today2.5 BILLION +Internet Users
World Population7 BILLION +35%
World PenetrationSource: http://www.bestedsites.com/the-internet-a-decade-later/
Internet usage statistics20022012
HOURS4PER DAYMINUTES46PER DAY
Source: - Social Networks Users:http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014 - Belgium: Insites
Social Media TodayA website is not enough anymore1.8 billionSocial Networks usersPenetration 26%
Source:http://www.digitalbuzzblog.com/infographic-2013-mobile-growth-statistics/
Social Media in BelgiumA website is not enough anymore7/10Of Belgian Internet users are on at least 1 Social NetworkMillion users 5.2
Source:Google
Social Media in Belgium7/10Of Belgian Business have no Facebook Pageof belgian businesses arent referenced correctly 99%
Source:Mobilosoft
Mobile Phone
91%Of people have a mobile phoneAre smartphones50%Source:http://fr.slideshare.net/wearesocialsg/social-digital-mobile-around-the-world-january-2014
Mobile WebMOBILE ADOPTION8 x faster than Web adoption in the 90s/2000s1.2 BILLION PEOPLEaccess to the Web with smartphonesMOBILE WEB15 % of all Internet traffic
IN 2014 MOBILE WILL ECLIPSE DESKTOPMobile Web for business
Number of global usersSource: Business Insider
IN THE U.S, MOBILE IS THE ONLY MEDIA THAT IS GROWING
Mobile Web for business
Source: Business Insider
of people have better opinion of a brand if they offer a good mobile experienceWill run away if not mobile-friendlyMobile Web for business61%76%
Source: Netbiscuits & Sterling Research and SmithGeiger "what users want most from mobile sites today"
Wants Click-to-CallAsks for opening hours or locationHigh expectations. Not a minority anymore. Mobile Web for business61%76%
Source: Sterling Research and SmithGeiger "what users want most from mobile sites today"
Its all about the UX
BEFORENOT OPTIMIZED AFTERMOBILE FRIENDLY
Mobile Web users will do anything and everything desktop users will do if its presented in a usable way.Brad Frost
Mobile Web: Customers BehaviorOverloadedToo expensive Limited know howof businesses have a mobile friendly website35%
Not having a mobile website is like closing your store 1 day each week. Google
Store sales not influenced by the Web
Store sales influenced by the WebWeb Sales
Mobile SalesBillion BillionTrillionTrillion
13
190
1.1
1.7Web: Customers BehaviorSource: http://www.technologyreview.com/featuredstory/522706/the-shopping-decision-tree/
At the store
Web: Customers Behavior
Browsing or Buying?
Sale guy or more check on mobile
Buy at the store
Buy online
Showrooming
=
ROPOCustomer wants toSee the product61%
No delivery &instantaneity50%
Touch & feel the product49%
Merchantadvices47%
Testing45%
ROPOResearch Online - Purchase OfflineHow to face Showrooming?
Show where you areSet up exclusive instore offersProximityGive them the information they need
What & Where? Local search1.5 billion humans will do searches using geolocation2014
85%81% called the business 44%Local Search
of smartphone users already did a local search on their deviceof them, acted after this search27%visited the business
Local SearchInformationLocalisationBuy
Local SearchFor a local merchant Ecommerce website is not the keyComplexityTime consuming
Local SearchFor a local merchant Ecommerce website is not the key
Offline & Online are now COMPLIMENTARYBelieve in the cross canal approach.
local business will beat online. (IBM)
So Go Social Local and Mobile!In 5 years
Location-based services
Thank [email protected]