Hi #DevFest!

Evi Katsoulieri

Community Manager

Radiojar | GDGAthens

“Most startups don’t fail at building a product, they fail at acquiring customers.”

Gabriel Weinberg, CEO & Founder DuckDuckGo

Tip #1: Know your target audience

Creating the customer’s persona

Tip #2: Pick the right channels

Don’t invest all your time and money in one big Marketing move.

Share quality content

Educate your audience

Experiment

Word of Mouth Is Your New Best Friend

Filling a story with technical terms, acronyms and superfluous words is the best way to lose your audience.

Tip #3: Storytelling

Build a keyword list

Tip #4: Celebrity Endorsement

BUT

It won’t save your company if you

don’t already have a good product or

service

+Build awareness +Increase sales

Tip #5: Monitor engagement & analytics

✓Website Visitors✓Trials✓Signups✓New users✓Newsletter subscriptions✓E-Book downloads✓Referrals

Don’t try to measure everything. Focus on the key indicators of success.

Have a few highly valuable metrics based on actions taken throughout the customer acquisition funnel.

Tip #6: Use the Right Tools

Things to consider before starting up

Team Building

Knowledge ExperienceRisk Taking AttitudeSeparate Roles & Responsibilities

You need people with:

Things to consider before starting up

The External Environment

Which is the best way to start your business?Should you start in

Greece?

Taxes- Capital Controls- Bureaucracy

Funding Prospects

Networking

Things to consider before starting up

Events Organizations Business Incubators

Things to consider before starting up

Top Reasons to Start your Own Business

Work on your own idea

Personal Freedom- Feeling of power and control over life

Create jobs

Revolutionize an industry with your idea & Change the world

Thank you

www.radiojar.com@radiojar

Evi Katsoulieri

evi@radiojar.com